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Church Digital Marketing
Digital marketing is marketing that relies on electronic devices. It involves online marketing campaigns that appear on a phone, tablet, computer or other device. It takes a number of forms, including display adverts, online videos, paid social adverts and posts, search engine optimisation and more.
We have designed this page to provide you with the information you need to understand church digital marketing and why you need it.
The Importance of Digital Marketing for Churches
Digital marketing has become essential for churches, helping you reach new and existing members with ease. These days’ people don’t rely on the old yellow pages any more, they quickly open their search engine and do a search for a “church near me.” It is important that your church appears in those results. The only way to achieve this is through an effective digital marketing campaign.
Core Elements of Church Digital Marketing
There are a number of core elements associated with church digital marketing.
Social media management is one of the most important core elements of church digital marketing that includes being visible on a number of social media platforms, coming up with content ideas that answers questions or provides value to your members, while including engagement strategies, encouraging user engagement.
Email marketing is also very important when it comes to church digital marketing. Email marketing is the best way to stay in touch with your members, providing them with useful and valuable information about the church, services and upcoming events. Email marketing involves coming up with newsletter ideas and using frequency tools to ensure that your newsletters are sent out at regular intervals.
Today live streaming has become a tool used by churches as part of their digital marketing efforts. There are numerous platforms and promotional options available, enabling you to live stream your services for members that are unable to get to church.
In addition to this, the final core element of a church digital marketing campaign is community engagement and this can be done through online events, forums and local groups.
Developing a Church Digital Marketing Plan
Developing a church digital marketing plan is not as easy as you may think, though there are some steps you can take to get the ball rolling.
1. Define your marketing budget and goals – know what you want to achieve with your digital marketing plan
2. Identify your audience and know who you are targeting when marketing your church
3. Do a thorough competitor analysis and identify their position in the digital area, so you know what you need to do to ensure new members find your church
4. Decide the best marketing channels to use
5. Monitor your efforts regularly to see what is working and what needs changing
Tools and Resources
Regular monitoring is an important aspect of your church digital marketing campaign. This means using a variety of different tools and resources to see what needs tweaking and adjusting, ensuring you reach new and existing members.
Google Analytics is a must when it comes to your church digital marketing efforts. It offers excellent tracking and reporting features, offering you valuable information on your website traffic, user behaviour and conversion rates. It has goal tracking with customisable dashboards, so you can measure how effective your digital marketing campaign is.
This is a powerful CRM (Customer Relationship Management) tool, offering tools to help you attract, engage and delight your members. It helps you manage member interactions, track your digital marketing efforts and analyse your performance.
Digital marketing cannot be ignored. As a church, you cannot simply expect new members to find their way to your door, you need to reach them using the internet. Today most people will use the internet to search for a church close to them. An effective digital marketing campaign is an effective way to reach new potential members, while engaging with your existing members.
Schedule a consultation today with an Indazo team member to discuss your church digital marketing needs.
FAQs about Church Digital Marketing
What is the Difference Between SEO and SEM?
SEO is search engine optimisation using various tactics to ensure your church’s website appears at the top of search results on the internet. SEM is search engine marketing, this focuses on paid advertising and results. Both are effective digital marketing tools that can be used together to achieve the best results.
Can I Handle My Church Digital Marketing on My Own?
Most people don’t fully understand what is involved in digital marketing and how to go about it. An agency, such as Indazo, is backed by years of experience with an in-house team of experts that will develop a proven strategy to help you achieve the best results.
Does My Church Need a Blog?
A blog is a time consuming task, but it is worth the time in the long run. A blog is a great asset to add to your digital marketing campaign. It is low cost to maintain and helps you position yourself as a leader in your local area. It helps you build relationships with your members and when using carefully selected keywords, it can aid in your SEO success. You do not have to be a writing wizard, our in-house team of content creators can assist you in creating the perfect blog your members will enjoy.