Advanced Social Media Tools for Social Engagement

Selection of an appropriate channel to run your marketing campaign is vital. Companies select right channel, however they lag behind to exploit its potential. Here are a few advanced social media tools to choose: Send Social Media Send Social Media is a great tool to manage the entire email marketing campaigns, as well as launch […]


Strategic Social media Marketing Tactics

A survey of small and medium-sized companies has revealed that those using social media marketing see healthy returns on their investment. Here are a few social media marketing tactics for business owners: E-books When it comes to: Generating valuable leads, Building brand awareness, Educating and inspiring people, Enticing customers. Write high quality e-books. One of […]


SEO Elements Necessary for Web Developers

SEO implementation requires technical skills. That is why, it is imperative for web developers to understand the basic technical elements as well as webmaster’s guidelines to make a website search-engine friendly. Here are a few technical elements to focus on: Integration of Webmaster and Google Analytics tool It is one of the most essential elements […]


SEO Checklist for Beginners

Is your website struggling for rankings? Or You want to know how to make your website technically sound? Go through this article to get a comprehensive idea. Here are a few technical checkpoints to consider: Do not use “#” in URLs If your website has special characters i.e. “#” in its Uniform Resource Locators (URLs), […]


Semantic SEO Strategies & Techniques

When it comes to good rankings and traffic, systematic SEO can help. This is where semantic SEO comes in. Semantic SEO is all about making a website flawless and seamless. Here are a few things to consider: Focus on RankBrain (it is a query interpretation model) RankBrain is an artificial intelligence system, which helps Google […]


Optimise your Landing Pages for Better Result

Do you want to Optimise your business performance Improve conversion rate Improve customers’ experience If yes, you must learn to optimise your landing pages. Of course, it is quite difficult to optimise landing pages. Here are a few proven techniques to optimise landing pages: Start with an apt Heading Headings are the most critical elements […]


Know How to improve a Website’s Load Time

Do you want to make your website fast? Do you want to improve your website’s performance? Here are a few ways to improve your website’s performance: Minimize HTTP Requests (Hypertext Transfer Protocol) According to a study, 80% of the end-user response time is spent on the front-end in downloading all the components of a page, […]


Indispensable Digital Marketing Tools

Successful implementation of digital marketing tools can improve growth. In fact, modern digital marketing tools improve brand image. Here are a few effective digital marketing tools for business marketers: 1. Google Analytics Google Analytics is a profound web analytics service that provides complete reporting as well as analytics tools for websites. It helps users to […]


Follow SEO Trends for Better Marketing

Most online businesses fail to get the desired success because they don’t give due respect to SEO trends. As a result, they witness: Low growth rate Fast attrition That is why, it is imperative for online businesses to keep abreast with the upcoming changes. Here are a few upcoming SEO trends: Keyword volume This is […]


Fast & Smart Content Marketing Tools and Techniques

If you want your business to grow seamlessly, you need to focus on content marketing. Today, it is easier to create high quality content with the help of several tools and techniques. Here are a few content marketing tools: Feedly Feedly is the best tool to accelerate your content searching, reading, organising and sharing efforts. […]