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Why You Need A Social Media Marketing Strategy For Your Business
Social media is here to stay. There are more than 3 billion users across social media platforms like Facebook, Twitter, YouTube, and Pinterest. Recent research shows that users spend an average of two hours a day scrolling through their news feeds. This makes social media marketing a potentially invaluable tool for your business.
What Is A Social Media Strategy?
Very simply, a social media strategy is a plan for how your business is going to use social media to promote products, services, and engage with customers. It should include goals and measurable targets, which will allow you to examine what’s working, and what isn’t.
Why Do You Need A Social Media Strategy?
Social media is still growing. More people are joining platforms, and older demographics are getting on board as well. These are markets no business can afford to ignore. As competitors and customers are using social media, your business needs to be as well. There are several other benefits to a social media presence.
Increase Brand Awareness
Current data shows that around 88% of customers will research a company or product online before making a purchase. This can include searching on Google and looking for any social media profiles. A social media presence can increase awareness of your brand, and increase conversion rates.
Increase Brand Authenticity
Customers are more likely to purchase from a brand that they feel is authentic, genuine, and trustworthy. Social media can help you tell your story in an organic, authentic way. Social media posts can show your customers your brand mission, your culture, and show them what your business is all about.
Engage With Customers
Great customer service is essential, and social media is a fantastic way to engage with your customers. Social media is an online space where people go to have conversations, and your business can use it to join in. Customers can also use social media to air any problems they have or shout out kudos for something a brand has done right. Your business can use this to show how you deal with issues, or how you appreciate your customers.
This engagement can increase your customer retention as they feel valued, and kept up to date on what’s going on with your business.
Social media can and does improve sales conversions. Every interaction has the potential to turn to a sale. Social media allows you to highlight your products and services, and show customers that you can meet their needs, regardless of where they are on their buying journey. For example, you may use your Facebook profile to post links to new products or services, showcase your work, and incentivize customers.
Achieve Your Marketing Goals
Your social media strategy will compliment your other marketing plans, and help you achieve your marketing goals. It’s an extremely cost-effective and versatile way. It helps you reach a bigger audience, without the sort of cost that would normally be associated with the same reach. You can also use it to test marketing strategies, and tweak your plans as you go.
In today’s world, having a social media presence and strategy isn’t optional. It’s necessary, and a great boost to your business.