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Off Page SEO (Search Engine Optimization)

Off-page SEO (also known as off-site SEO) describes all activities that happen away from a page, but these activities all point back to your website. Having a lot of quality backlinks to your website tells search engines that you have useful and relevant contents on your site, which will boost your page ranking.

Google and other search engines assume that your website provides significant content if multiple links are pointing to it. Some important factors of off-site optimization are:

  • Page rank

  • Backlinks

  • Press release and articles on external networks

  • Google local listings

  • Viral marketing strategies

Why does off-page SEO matter?

It is a fact that search engines ranking factors and algorithm for ranking constantly change, the amount of relevant off-page activities a page gets has a significant effect on how a page ranks.

Off-page SEO and links

A backlink is the most important factor of off-page SEO. If there are two similar pages, the page with more backlinks will rank better in search engine result. There are 3 main types of backlinks. These are:

  • Natural links – these are links generated from external sites as reference/link to the post.

  • Self-created links – these are links generated by adding a backlink to comments, blogs, online forum, or a press release. Some self-created links are frowned at by search engines because they violate SEO best practices.

  • Manually built links – these are link generated from link building operations.

How to perform off-page SEO

Now that you know how important off-page SEO is to the ranking of your website, we will tell how to perform off-page SEO.

1. Link building

Links generated from popular sites are of significant benefits to your website. But what do you do to generate these links? We can help you handle your link building. We have working strategies and expertise that helps us deliver every time.

2. Writing for publications

One smart way of showing authority in your industry is by writing external publications. This method works because it convinces readers from other sites to visit your site for more relevant and useful contents.

3. Social bookmarking

Social bookmarking is a situation in which you submit the contents of your website to sites such as Reddit, Quora, Facebook, Tumblr and more. These sites categorize their contents by niche, and you can reach your customers from this.

There are other ways to perform off-page SEO. Indazo’s off-page/site SEO service is highly influenced by our knowledge ranking algorithm to boost the ranking of your website in search engines results. Our other strategies include:

  • Directory Submission

  • Business profile listings

  • Social networking

  • Article management

  • Press release management

Contact Us Today!

Our consultants will pay unwrapped attention to your website goal; so that we can help you develop and design a website that generates large traffic, ranks better and stands as an authority in the industry that you are. Contact us now, so that we can discuss how we can give you a rewarding and affordable internet marketing service.