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Marketers always look for easy, flexible, effective and productive online marketing tactics that can provide long term output in terms of ROI and business visibility. Here are a few productive online marketing tactics: Focus on technical aspects There is no denying the fact that technical SEO can make or break a website. Tips - Never use “#” in URLs. Create sitemaps and r...

People still use outdated online marketing techniques to gain prominence, naturally they fail to get the desired ROI. In today’s marketing landscape, it is vital to use specific online marketing techniques. For better results, you should - Create quality videos and infographics. Create presentations and promote them on the best platforms. Write and distribute press rele...

If you want to improve your site’s organic traffic, drive leads or enhance its position in SERP, you should use effective SEO techniques for desired results. Here are a few SEO techniques to use: Check indexation status of your website to gain rankings It is a known fact that if a website isn’t indexed, it’ll not rank. One of the best ways to check indexing is to use - “site:yoursite...

Developing a website is easy; making it SEO friendly is somewhat difficult because it involves an in-depth understanding of search engine optimisation concepts and technical know-how. It is a fact that there are various factors involved in the process of website development. Hence, you should balance them and make sure that search engines can find and crawl your website. Use HTML text format ...

In today’s digital world, online marketing has become an integral part of every successful marketing strategy. Here are a few online marketing tactics to consider: Research your competitors Most marketers believe that it is a time consuming and exhaustive task; but it is a great way to have an idea of current marketing trends. As a marketer, you should invest your time in researching your ...

If your business objectives are taking longer to accomplish, you must use creative and proactive online marketing techniques. Online marketing techniques can help businesses to attract audiences and improve organic traffic. Here are a few marketing techniques to explore: Use the best keyword research tools If your business is losing visitors, it’s time to look at your keywords. If you think t...

To improve your website’s overall performance along with ranking, you need to consider several elements that are often neglected. Here are a few things to consider: Set clear goals Most marketers set multiple goals (keywords rankings, traffic, conversions, leads, profits, leadership, etc.) and try to achieve them in a single shot, which is a huge mistake. Instead, set a single goal and stick ...

Whether you want to improve click-through rate, ranking, and social presence or increase your market share, you can always use online marketing tactics. Online marketing tactics not only help you to achieve your goals, but also lower your overall marketing cost. Here are a few online marketing tactics for business owners: Never ignore algorithm updates Landscape of the web never remains the s...

It is a misconception that online marketing is easy; however, the fact is, it quite challenging and dynamic. So, If you are a business owner and want to use online marketing to improve the overall conversion rate as well as revenues, you need to judiciously and strategically use online marketing techniques. Here are a few online marketing elements to consider: Invest in SEO According to a stu...

If your business is not getting customers, check your marketing strategies. In other words, rework your lead generation and customer acquisition strategies. Here are a few well tested strategies: Leverage SEO If you want to generate leads, you need to work out on your search engine optimisation strategy. You can do it manually or use a wide range of tools, such as Screaming Frog, Ahrefs, Goog...