To improve your website’s overall performance along with ranking, you need to consider several elements that are often neglected. Here are a few things to consider:
Set clear goals
Most marketers set multiple goals (keywords rankings, traffic, conversions, leads, profits, leadership, etc.) and try to achieve them in a single shot, which is a huge mistake. Instead, set a single goal and stick to it until you achieve it.
Create useful content
Most marketers create content for the sake of producing content, which never gives concrete results. If you want to stay effective and productive in your niche, you should create quality, engaging, and well-organised, factual and useful content for your visitors. (The more shareable the content, the better.)
You also need to make use of several tools such as Buzzsumo, Google Trends, Google analytics, etc. All these tools help you to produce content that can accelerate your brand image.
Use social media to reap ultimate benefits
Mixing SEO and social media is a smart way of marketing and gaining visibility. For significant results, you should make use of LinkedIn Pulse, a platform that needs no introduction. Contrary to popular belief, it is a productive platform ideal to publish content and improve visibility.
Instagram is also a gold mine. It helps you to connect with end users and share content in an effective and creative way. Unquestionably, this platform holds promise for marketers.
Never miss the backbone of SEO – Backlinks
Whether you want to conquer your niche or earn credibility on the web, you need backlinks. However, keep certain things in your mind such as always look for high-authority and industry-specific links. Through intelligent link building, you can get success in the online world. Use tools like MOZ, Backlinko, HubSpot, and Kissmetrics, etc.
You can also improve the real value of your link building efforts by considering certain essential factors such as domain authority, niche, audience and traffic, when it comes to guest blogging.
All the above mentioned techniques can dramatically improve your site’s performance and of course, ROI.