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Online Marketing Tactics to Excel

In today’s digital world, online marketing has become an integral part of every successful marketing strategy.

Here are a few online marketing tactics to consider:

Research your competitors

Most marketers believe that it is a time consuming and exhaustive task; but it is a great way to have an idea of current marketing trends. As a marketer, you should invest your time in researching your competitors and their online marketing strategies.

Tips –

  • Identify your competitors and understand their operational model.

  • Pay special attention to their content marketing and PPC strategies.

  • Keep an eye on their social media posts.

  • Choose marketing platforms according to your business needs.

Create a remarkable content marketing strategy

No business can survive without content marketing.

Tips –

  • Create and distribute fresh and shareable content.

  • Create a content calendar.

  • Monitor trends and write accordingly.

  • Proofread and edit content before making it live.

  • Never ignore infographics, videos and micro-content.

  • Use social media productivity tools such as Buffer, Tagboard, IFTTT, etc.

Focus on content quality

If your content is inaccurate, bounce rate may increase. Hence, as a marketer, focus on creating, editing and distributing content.

Tips –

  • Follow a specific style guide.

  • Use proofreading tools like Grammarly, Custom Essay, etc.

  • Always write easy to read and compelling content.


SEO has the ability to redefine success. As a marketer, you should use SEO to get the expected results.

Tips –

Use social media

If you want to improve the overall conversion rate of your website, you should use social media.

Tips –

  • Use DrumUp to schedule posts for sharing on Facebook, Twitter, and LinkedIn.

  • Reshape (update) and distribute old content.

  • Create and optimise messages according to the nature of the platform.

  • Use picture in Facebook posts. (Facebook posts with pictures get 53 percent more likes than the average post – searchenginejournal)

  • Generate buzz across social channels.

  • Create a video marketing strategy.

  • Optimise landing pages for great results.

Bonus tips –

  • Clean up and optimize your site’s database.

  • Use fewer plugins.

  • Always understand and improve crawling and indexing status.

So, follow the above mentioned online marketing tactics to excel.