9 Reliable Tools for Marketers

Marketing industry offers a wide range of tools to simplify, automate, and improve the overall marketing task. If you are a marketer, you must use the following tools to achieve your objectives.

Here are a few tools to use:

Todoist (online task management application)

It is designed to manage complex tasks and projects in a hassle free manner. It has an easy-to-understand design and intuitive features.


  • Helps to share projects, delegate tasks and discuss details.

  • Provides notifications.

  • Helps to track productivity and visualize achievements.

  • Helps to create custom filters to manage workflow.

  • Ideal for Web, iPhone, iPad, Android, Chrome.

Rescue Time (ideal time management software)

This tool helps you to efficiently manage your time and become more productive.


  • Tracks time spent on applications and websites.

  • Provides detailed reports.

  • Blocks distracting websites.

  • Tracks and improves your productivity.


It is an ideal social media optimization platform. It helps you to schedule your posts, improve user’s engagement and more.


  • Social media publishing

  • Social media advertising

  • Provides social insights

  • Shares and optimizes content instantly

  • Drives higher click-through rates and conversions

Brand24 (cost-effective social monitoring application)

It is a great platform to monitor your brand and improve its visibility across the web.


  • Discussion Volume Chart

  • Marketing analytics

  • Sentiment analysis

  • Data exporting

  • Filters and alerts


It provides a wide range of A/B testing tools to improve the experience of end users. Its experimentation platform is called Optimizely X.


  • Helps to experiment on websites

  • Easy to use

  • Helps to make data-driven decisions

  • Ideal for mobile apps and connected devices

Zoho CRM

Zoho offers a great range of applications related to business, collaboration and productivity.

Features –

  • Comprehensive reporting

  • Email marketing tools

  • Lead generation forms

  • Social media tools

  • Analytics

Google Drive (a file storage and synchronization service)

It provides an opportunity to securely store files and documents on cloud.

Benefits –

  • Store files securely online

  • Access files from anywhere and on any device

  • Easy collaboration


It is an effective platform to turn visitors into customers. You can use Heatmaps, Visitor Recordings, Conversion Funnels, Form Analytics, Feedback Polls and more according to your requirements.

Benefits –

  • Helps to record and visualize users’ behavior

  • Tests and improves conversion funnel

  • Helps to identify weaknesses and growth opportunities

  • Supports multiple devices

  • Improves the overall conversion rate of a website


It helps you to create high quality Facebook ads.

Benefits –

  • Helps to create thousands of variants of your Facebook Ads

  • Analyzes Facebook Ads performance

  • Improves advertising

So, improve your business performance with the help of these marketing tools.