Amazing Content Promotion Ideas to Increase Websites’ Visibility

Modern marketers use powerful and effective business promotion strategies (from content marketing to social media marketing) to promote their businesses online. However, it must be noted that promoting business content is not a simple task as it requires an in-depth knowledge of the subject concerned and the necessary skills. There are many more specific, relevant, proactive and versatile content marketing strategies that can do wonders, increase websites’ visibility and improve businesses’ efficiencies as well.

Let’s find out why you should turn to these vital content promotion approaches to gain additional benefits:

  • Proper content promotion – Promoting your content isn’t simple; you need to focus on your products’ and services’ descriptions.

  • Optimize your content – Never forget to optimize your content in a careful manner to get the maximum prominence on the web.

  • Include CTAs – CTAs encourage your readers to take actions. You must use CTAs all across your website to increase conversion rates.

  • Focus on headings – Always create compelling, effective, eye-catching and specific headings for each page.

  • Create problem solving content – One of the best ways to achieve success in the business environment is to solve the problems (complex issues and doubts) of your customers with the help of white papers, blogs and case studies.

  • Share your content – Share your content, videos, infographics and other pieces of information on the top content sharing sites. (SlideShare, YouTube, Instagram Google docs, issuu, scribd, storify, slideboom and many other social platforms)

  • Include social sharing buttons on your website – This is often overlooked by business owners; however, this is the best way to promote your web content. Through advanced plugins, you can add these social sharing buttons to your site.

  • Create videos and infographics – This is the fastest way to catch your readers’ attention. Create inspiring videos and informative infographics to attract more customers.

  • Never ignore PDF format – Always convert your articles or blog posts into a PDF format, add buttons to it and share it. This will help you to achieve more traffic to your website.

You should consider conversions, traffic sources, real time traffic, bounce rates and location of your users to adjust your strategies. You also need to focus on internal linking. Include these content promotion approaches in your marketing strategy to achieve more success.

Quick facts:

  • 93% of B2B marketers use content marketing.

  • Content shared on Thursdays has the longest “link lifespan”.

  • The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%).