Effective Tools for Multichannel Digital Marketing

To attain dramatic growth in the digital marketing landscape, it is important for marketers to use multichannel marketing. For that, it is essential to understand various multichannel marketing functions and learn how to capitalise them.

Here are a few proven multichannel digital marketing tools:

ClearVoice

Content marketing is the need of the hour and should be an integral part of any digital marketing campaign. If you want a powerful content marketing tool that can handle everything from targeting to scheduling, you should go for ClearVoice.

Key features:

• Audience targeting and content categorization

• Content publication scheduling

• Helps to create awesome content (better articles, blogs, ebooks, campaigns, etc.).

• Eliminates administrative hassle.

• Complete campaign management as well as progress tracking

Benefits:

• Reduces content creation time.

• Improves content quality.

• Increases brand awareness and SEO efforts.

Mention

Mention is an effective and user-friendly tool that helps to monitor all the top social media channels on the web. It not only keeps you informed, but also helps to monitor/track social mentions, analyze competitors, find influencers, as well as generate leads.

Key features:

• Creates alerts to notify you.

• Filters and prioritize alerts.

• Assigns tasks across a team.

• Mobile friendly

Benefits:

• Real-time media monitoring

• Attracts customers and builds brand awareness

Marketo

Marketing automation enables marketers to align/streamline their marketing tasks as well as complex workflows to boost efficiency.

Benefits:

• Attracts and nurtures buyers

• Identifies and delivers leads

• Delivers right messages to customer to build their loyalty

• Provides cross-channel experiences

WordStream

PPC with search and social media marketing is one of the best ways to generate traffic. However, to use these you need to develop a multichannel digital marketing strategy with the help of a powerful tool. WordStream is an effective tool that will help you to provide proper data on your Google AdWords and social media PPC campaigns.

Key features:

• Identification of KPIs

• Landing page optimization

• Account management services and cross platform integration

WorkZone

Managing a multichannel digital marketing strategy is a difficult task; however, you can manage it with the help of WorkZone.

Benefits:

• Helps to assign and implement tasks

• Manages risk factors

• Monitors quality

• Sets calendars

So, use the above mentioned multichannel digital marketing tools to improve growth.