Effective Ways to Improve Landing Page Conversions

It is no secret that online marketers always strive to improve their overall ROI through SEO techniques. However, tangible improvements in ROI can be achieved through landing page optimisation.

Here are a few techniques to improve landing page conversions:

Headlines

Always write clear and concise headlines.

Tips:

  • Write relevant headlines.

  • Never mislead readers.

  • Include key details in your headlines.

  • Use search engine optimization techniques to write an optimized headline.

  • Use active voice, whenever possible.

  • Focus on the choice of words and clarity of the messages.

  • Make sure your headline addresses a specific point.

Grammar

No matter, which language you use, content must be flawless. So, proofread and edit before you upload it.

Tips:

  • Use the best-known software tools.

  • Use high-quality plagiarism tools.

  • Never ignore syntax rules.

  • Always focus on common errors such as subject-verb agreement, article use, etc.

Build trust

Building trust on your landing page is quite important to amplify your conversions. For that, make use of testimonials and reviews. According to a study, 70% of consumers look at online reviews before they buy products or services.

Tips:

  • Use security certificates (such as BBB).

  • Earn a security credential.

  • Use different types of social proofs to guide your readers to the sales funnel.

  • Try to place testimonials in the middle of your homepage.

  • Testimonials can influence buyers’ decisions, so use them wisely.

  • Convert your best social media engagements into testimonials.

  • Include links and CTAs.

  • Never forget to add guarantee seals.

Call-to-action

According to Wikipedia, in marketing, a call to action (CTA) is an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”.

Fact:

According to campaign monitor, using a button rather than a hyperlink can increase conversion rates by 28%.

Tips:

  • Devise a proper CRO (conversion rate optimization) and call-to-action strategy.

  • Use a conversion button.

  • Make sure your conversion button stands out.

  • Always choose a unique colour.

  • Focus on Web usability “best practices” to improve conversions.

  • Learn how to use the “Above the Fold space.

  • Make sure your calls-to-action generate leads.

  • Test different types of CTAs to hook reader’s interest because a little change in your CTA can make a big difference.

  • Focus on the placement of CTAs.

  • Use action-oriented words such as Book, order, shop, etc.

  • Use CTAs to encourage people/visitors to click.

  • Make good use of Heat mapping, analytical tools as well as CRO concepts.

Links

According to certain studies, links can influence conversion rates. Hence, use links (both inbound and outbound) wisely across the website.

  • Outbound links – According to seo-hacker, outbound links are links that are meant to take you elsewhere. These are links that are going to direct you to another specific webpage or website altogether.

  • Inbound link – According to techtarget, an inbound link (also referred to as a back link) is a hyperlink on a third-party web page that points to a web page on your site.

Tips:

  • Limit total number of outbound links.

  • According to a study, sites that receive many inbound links are more likely to rank higher in search engines.

  • Use proper anchor text.

So, follow the above given landing page conversion techniques to strike the fortune.