Effective Ways to Reduce Your Site’s Bounce Rate

A high bounce rate indicates that something is wrong somewhere which needs to be fixed. But the question is- how to fix it?

Here are a few significant ways to reduce your website’s bounce rate:

Make sure pages load quickly

No one likes slow loading websites, so, always ensure that your website loads quickly. If your website is slow, people are likely to bounce.

Tips:

  • Use https://developers.google.com/speed/pagespeed/insights/ to test the speed of your site.

  • Always measures the performance of a web page for mobile devices as well as desktop devices.

  • A score of 85 or above indicates that the web page is performing well in terms of loading speed.

  • Use spriting tools and image compression tools to minimise the number and size of images across the website.

  • Optimise JavaScript code.

Give visitors all the information they need

Provide comprehensive information to your users, particularly if you have got an e-commerce website.

Tips:

  • Provide product’s reviews and testimonials.

  • Show security certificates on the products pages.

  • Provide complete and unique product’ description to help users.

  • Use clear call-to-actions.

Avoid pop-ups and annoying ads

Avoid pop-ups as well as banner ads, because they annoy users and force them to leave the page. It not only increases the overall bounce rate of a website, but also degrades user’s experience.

Tips:

  • Avoid using blinking text.

  • Never use full screen ads.

  • Don’t force your customers to take particular action.

  • Never intrude in the buying process.

Never use too many external links

It is always good to give credit to the original source; however, using too many external links may allow users to go on other sites, which may increase the overall bounce rate of your website.

Tips:

  • Never use too many external links on your web pages.

  • Use internal links to empower other low-performing web pages.

Prevent your site from the problem of pagination

Pagination is a complex problem. So, try to solve it as soon as possible, especially, if it is an e-commerce website.

Tips:

  • Create a ‘View All’ page.

  • Use rel=”next”, rel=”prev”.

  • Link to the ‘View All’ from category- and product-level URLs.

Provide ‘most read’ section

If you want to retain visitors for long, incorporate ‘most read’ section on your website. It will help users to read related stories/articles.

Tips:

  • Provide high quality articles.

  • Use clear navigation.

Colours

Use colours wisely to retain consistency. Colour contrast is the key.

Tips:

  • Never use vibrant colours.

  • Use simple but attractive colour combinations.

Bonus tips:

  • Use A/B testing to improve the look of your website.

  • Sharpen your Google Analytics skills.

  • Identify your KPIs.

  • Take advantage of Google Tag Manager.

  • Organise your information in a better way.

  • Optimise customer’s experience at every touch point.

  • Simplify a complicated website’s architecture.

  • Create landing pages, which satisfy visitors’ query.

  • Make use of real-time data as it is critically important.

So, follow these techniques to reduce the bounce rate of your website and serve your customers in a better way.