Blogs are one of the best ways of regularly sharing news and information with your target audience. It is also a wonderful way to build a rapport with your readership and let them get to know your brand better.
This may initially sound like marketing jargon, but it really is an important aspect of effective SEO and internet marketing. When you build a solid relationship with your readership, they are more likely to become advocates of your brand, to share your content and of course, they are more likely to be loyal customers too.
Try not to neglect your blog or leave it without a fresh post for a long period of time. This will make it uninteresting, it won’t have an effect on your rankings, and if you do have readers, you could lose them.
Spend time thinking about the theme of your blog, for example, this is our blog and we want to use it as a way to share advice and news, and to help you with your own SEO needs.
Blogs that have no clear purpose or intention are less likely to build a following. In addition, it is much easier to create quality content when you have a solid plan and a purpose to follow. A well written blog with an excellent objective is the perfect way to gather more people toward you and to project the ethos of your company and your brand.
Don’t worry if you are not a writer, we are SEO professionals and offer a comprehensive range of content creation options. Or you could have a member of your team take it on. There are many options open to you. We have a number of clients who have asked us to start a new blog and build it for them, and then they pass it along to a team member 6 to 12 months later, after it has been properly established.
If you want to try it for yourself, it is easy and you may find you enjoy it! Post regularly and keep your posts as varied and interesting as you can. Use a variety of images, and video footage as often as you can too. And invite feedback, questions and comments so you can start up a conversation with your readers.
It won’t take long before you build up a healthy following. And if you share your blog posts on your social media too, you will pick up new followers as well.