- Do you want to drive more traffic to your website?
- Do you want to reach the right people at the right time?
- Do you want more ROI?
If yes, you should choose PPC.
According to Wikipedia, Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
Here are a few scalable PPC platforms to grow your business:
Whether you are looking to attract new visitors or improve online sales, Google AdWords can help. This is the most effective and largest PPC network that simplifies the overall internet marketing efforts.
It helps you to target audience by keyword, locations, etc. It provides a wide variety of choices like text, image and local based search. Google AdWords is measurable, accountable and flexible.
According to a study, Bing powers nearly one in three U.S. searches. Bing provides an extensive range of options to manage your ad campaign.
If your objective is to target B2B businesses, choose LinkedIn Ads because it has the largest network of business professionals. LinkedIn Ads is easy-to-handle and provides you with a wide variety of options.
Infolinks is an advanced advertising platform, offering ad solutions to both publishers and advertisers. Infolinks has the biggest advertisers’ base among in-text advertisement networks.
If you want to increase your sales, develop brand awareness, and improve your site’s traffic choose 7search. Basically, 7Search places your ad on a number of websites all around the web to maximise your ROI.
It is a fast, affordable and relatively easier platform to advertise your business across the web.
Attract new prospects, convert customers, and grow your business’ value with Adroll. It is a re-targeting + prospecting platform for online advertisers. This platform gives you an option to run static or dynamic personalised ads.
AdRoll offers a versatile dashboard that puts the re-targeting technology at your fingertips.
Facebook ads allow you to have real-time interaction with your audiences. This is a reliable and versatile platform, which helps you to focus on specific audience. “Facebook ads can appear in your target audience’s News Feed or right column of Facebook”.
According to a survey, Facebook ads help to build lasting relationships with people, increase brand awareness, conversions, views, and much more.
According to a study, 87% of marketers see greater return through programmatic ads compared to traditional media buying.
So, choose technology-driven marketing to improve your business’s visibility and performance.