Website usability is not only a buzzword, but a fact. Unfortunately, most website owners fail to understand the connection between website usability and its impact on the online businesses. As a result, they often spend a lot on creating their websites and are taken aback when it doesn’t deliver the desired results.
Here are a few ways to make a website usable:
- Remove doorway pages – Doorway pages are web pages that are specifically created for spamdexing. These are often created to achieve high rankings in search engines. You must remove them from your website to make it clean.
- Remove hidden text – This is the text, which is invisible to humans; it is often created to cheat search engines. This violates the Google’s Webmaster Guidelines and the consequences could be fatal. In other words, search engines can even remove your website from its database.
- Duplicate Content – If your website has duplicate content, you must remove it as soon as possible because it may attract penalty from the search engines. In fact, both users and search engines dislike duplicate content.
- Gather good backlinks – Good backlinks can take your website to the next level. So, create high quality content that can attract backlinks.
- Navigation structure – Clear and well defined navigation structure is very important for any website. So, always create a user friendly navigation structure.
- Improve the page load speed – To improve the page load speed you need to reduce redirects, enable compression, reduce your plugins and use CSS all across your website.
- Optimize your website’s titles and descriptions – Always optimize the titles and descriptions of your website. Never create duplicate titles or descriptions; it will deter search engines as well as users. Unique titles and descriptions can easily improve the usability of your website.
- Optimize images – Always use descriptive names for your images and use alt text for the maximum possible exposure of your website.
- Responsive Web design – Responsive web design refers to an approach that suggests that design and development should respond to the user’s behaviour as well as environment based on screen size, platform and orientation. You must make a sensible use of flexible grids and layouts, images and an intelligent use of CSS media queries.
The bottom line is, take care of your website’s architecture and other essential technical aspects to improve the usability of your website and stay ahead of your competitors. In fact, it will improve the traffic and conversion simultaneously. So, don’t miss the boat!