Most websites take too much time to load, which deters a user. Therefore, it is important to improve the speed of your website. It is a well-known fact that the speed of website and conversion rate are interrelated. The bottom line is, take care of your website’s speed and technical aspects to stay ahead of the competition.
Here are a few ways to improve the speed of your website:
- Try to minimize HTTP requests – Most of the load time is spent in downloading different elements, such as images, style sheets, scripts, etc. This means, the more the on-page elements, the longer it will take to load. So, you must use CSS instead of images all across your website and reduce scripts present on your web page.
- Always enable compression – Larger pages take time to load, which lowers the performance of a website. Compression reduces the overall bandwidth of your web pages.
- Optimize images – Oversized images take longer time to load, so, it is important that you keep your images as small as possible. You can use JPEG or PNG format for better results.
- Reduce your plugins – It is a known fact that too many plugins can slow your website drastically, often cause sudden crashes and other technical difficulties. Therefore, it is important to deactivate unused plugins and then measure the performance of your website.
- Reduce redirects – Redirects create added HTTP requests as well as increase load time, so avoid using too much redirections on your website.
- Always analyze your page speed – Use PageSpeed Insights to analyze the speed of your website. This is the best online tool that helps to make your website faster.
- Google DNS – Take advantage of Google’s Public DNS in order to improve the speed of your website. This will improve the overall browsing experience of your users.
So, increase the speed of your website to serve your users in an efficient and fast way. In this way, you can also lower the bounce rate of your website and improve its performance as well.
- 73% of mobile internet users say that they’ve encountered a website that was too slow to load.
- A 1 second delay in page response can result in a 7% reduction in conversions.
- 47% of consumers expect a web page to load in 2 seconds or less.