How to Lower the Bounce Rate of Your Website?

Bounce rate can be defined as a yardstick of the effectiveness of a website in encouraging its visitors to continue their visit. A high bounce rate is an apparent sign that something is wrong with your website. Hence, it comes as no surprise when we find that worldwide online marketing experts are still trying to solve the mystery behind it.

Here are a few ways which will help you to lower the bounce rate of your website:

  • Attract the right visitors – Most businesses choose wrong keywords, as a result they fail to attract the right visitors. Always research your industry, whom you are targeting and in which region.
  • Improve your content’s readability – Always try to write relevant and user-friendly content. You should use introduction, subheadings, bullets, charts, images, screenshots, etc.
  • Do not distract your readers – Flashing images, pop ups and blinking banners distract readers. Try to avoid them.
  • Create compelling CTAs – Use highly compelling CTAs to engage your customers. This will successfully lower your websites’ bounce rate and improve conversion rate. In fact, it will improve the usability of your website.
  • Master the art of storytelling – Storytelling is one of the finest ways to attract and engage visitors. You must create a story around your brand, services or products to captivate the attention of your audiences. So, create an emotional, memorable and customer-focused story to gain optimum advantage.
  • Update your blog – Powerful, useful and creative content always attracts the maximum number of visitors. You must update your blog with fresh stories, case studies, and success stories to attract customers. This will build trust and lower the overall bounce rate of your website.
  • Optimize your landing pages properly – Efficient optimization of the landing pages is highly important when it comes to lowering the bounce rate. You must keep your message clear and remove any clutter (if present).
  • Add animated videos – Adding animated videos to the web pages is the best formula to engage customers. It must be noted that visitors love to watch videos and listening to the messages. So, integrate them and see the magic.


In addition, you also need to increase the page load time of your website. This will enhance the overall online experience of your visitors. So, get ready to grow your business by reducing the bounce rate of your website.

Quick facts:

  • Bounce rate is one of the most misunderstood metrics in Google Analytics.
  • Bounce rate is the percentage of single page visits (or web sessions).
  • According to HubSpot, businesses that update their blogs with fresh content regularly will generate 126% leads more than those who don’t.