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How to Promote a New Online Store?

Established e-commerce brands use various online marketing strategies to generate revenues. However, if you have to launch a new online store what will you do? How will you manage your online marketing activities? It is quite difficult to devise a successful online marketing strategy.

New online stores need high level of on-page and off-page activities. Backlink activity is very important for off-page, so create a sound backlink profile. (Backlinks are links that are directed towards your site. They are the building blocks of good Search Engine Optimisation.)

A few tips to create backlinks:

Press release

Press releases are the best ways to generate instant awareness as well as achieve backlinks. All you need to do is to write a good press release and publish it on the maximum number of publishing websites.

This will not only help you to create your brand’s identity in the market, but also gain inbound links. In fact, it is the most affordable technique of business promotion.


Press releases are powerful sources for link building.


  • 80 million people get their news online every day.

Business profile listing

There are many websites that offers listing services for start-ups. Hence, use them to achieve business listing as well as earn backlinks. Also go for local business listing sites.

These business listing websites are useful when it comes to backlinks, promotion of business’s messages, social accounts, etc.

Create a useful tool

In order to attract the maximum number of users as well as backlinks, create free tools for your users. Such tools help to build a brand and make it visible.

Write whitepapers

A white paper is a reliable report that informs readers about a complex issue and its solutions. It not only improves the overall understanding of users, but also helps to achieve high quality backlinks.

You should focus on solving specific problems, rather than promoting a product or service.

Maintain a blog

It is one of the most effective, simple and practical ways to achieve backlinks. People love to read relevant content on blogs and share them too.

However, you must write on trending topics and news to attract maximum customers.


  • 23 % of Internet time is spent on blogs and social networks.
  • B2B marketers who blog gain about 67% increase in lead generation over their peers who don’t.

So, follow these strategies to strengthen your backlink profile and establish your brand.