Include the Best Online Marketing Techniques in Your Strategy

Online marketing is a large and complex concept. As a marketer, you need to understand dos and don’ts of the current trends.

Here are certain online marketing techniques you should include in your strategy:

Use Schema MarkUp for better results

It is a fact that Schema MarkUp helps search engines to understand your website easily. That is why, it is advisable to use it according to your objectives.

Types of Schema MarkUp:

Focus on fundamentals

As a marketer, you need to focus on fundamentals before advancing your online marketing techniques.

Tips –

  • Check Robots.txt file and fix errors.

  • Create persuasive meta descriptions.

  • Always use holistic online marketing practices.

  • Don’t ignore keyword clustering.

  • Understand algorithm updates. (Penguin, Panda, etc.) (https://moz.com/blog/google-algorithm-cheat-sheet-panda-penguin-hummingbird)

  • Frequently diversify your SEO and SEM tactics.

  • Never create complex strategies.

  • Optimise social media profiles.

  • Try to make your website useful and trustworthy.

  • Check Google Search Console to improve your site’s visibility.

Use Google+

If you want to influence people, connect with your targeted users and improve your organic visibility, use Google+. It is an ideal platform for businesses.

Tips –

Create and publish Infographics

Nobody can deny the fact that Infographics are one of the best options to achieve authority links. It is also a simple way to convey complex information. (A Venngage study revealed that over half of surveyed marketers said 91% to 100% of their created content having visuals.)

Tips –

Create content for users

If you want to win the battle, you need to write content for users and not for search engines.

Tips –

  • Identify customer’s journey and their buying behaviour.

  • Create a questionnaire to get the idea.

  • Use the right content format and follow the trend.

  • Use sites like Quora and Reddit.

  • Never use jargon.

  • Increase the value of content by integrating facts and statistical figures.

Online marketing industry is moving fast, so, don’t stay behind and use the above mentioned techniques.