Key On-Page SEO Elements to Consider

SEO is a process that no business should avoid. In fact, having the right on-page strategies help to improve a website’s overall usability.

Here are a few SEO elements successful business owners follow:

Page Speed

Slow load times not only affect conversion, it may also affect your organic search ranking. Therefore, you should keep an eye on PageSpeed.

Use https://developers.google.com/speed/pagespeed/insights/ to check and improve page speed.

Best practices:

  • Use JavaScript minimization tools.

  • Use gzip and HTML compression tools.

  • Make use of spriting tools and image compression tools.

  • Rewrite your JavaScript into a much smaller form.

  • Optimize CSS files.

Keyword Density

According to Wikipedia, keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of SEO, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase.

So, check keywords density.

Internal Links

Linking of inner pages is one of the best ways to improve the usability and accessibility of a website. A sound internal link structure assists search engine bots to crawl your website.

Robots.txt File

According to Wikipedia, it is a standard used by websites to communicate with web crawlers and other web robots. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned.

You can use it to restrict search engines to crawl certain web pages.

Multimedia

Different forms of content such as images, infographics, videos, audio files, etc. can dramatically improve users’ engagement. However, it must be noted that using too many media content can slow down a website.

Webmaster Tools

Webmaster Tools offer key insights into on-page SEO elements. It helps to eliminate errors, identify HTML issues, eliminate bad backlinks, improve site’s CTR and much more.

W3C validation

Many people ignore it; however, it is one of the best ways to ensure that your website is technically clean. You must use it to identify coding and HTML errors and improve your site’s overall performance.

Of course, the scope and magnitude of SEO strategies vary; hence, it is important to continuously refine your SEO strategies for better results.