Know the Concepts of Advanced On-page SEO

It doesn’t matter whether you are an SEO expert or not; you should know and understand the basic and advanced on-page SEO concepts.

Here are a few advanced on-page SEO concepts:

Intelligent keyword research

Today, normal keyword research will leave you nowhere. Hence, it is important to focus on semantic search. For that, you need to understand the search intent behind a specific question.

(Semantic search seeks to improve search accuracy by understanding searcher’s intent and the contextual meaning of terms as they appear in the searchable data space, whether on the Web or within a closed system, to generate more relevant results. – Searchenginejournal)

Tips –

  • Shift your attention to users’ intent.

  • Understand users’ behaviour.

  • Consider regional dialects and local language.

  • ComScore estimates that by 2020 50% of all searches will be voice searched.

  • Try to understand the main categories of web search queries.

Develop smarter content

Writing about your products and services will not make any difference. You need to smartly craft your content according to users’ requirements.

Tips –

  • Understand Natural language processing (NLP) before creating content.

  • Create valuable, informative, engaging as well as shareable content.

  • Optimize your web pages for voice-based queries.

  • Develop content according to natural language search.

  • Cleverly optimize pages for specific topics.

  • Write evergreen content.

  • Create editorial calendars.

  • Curate content.

  • Wisely use latent semantic indexing (LSI) to enrich content.

  • Invest time in content audit.

  • Wisely publish your content. (https://www.orbitmedia.com/blog/web-content-checklist-17-ways-to-publish-better-content/)

Avoid clutter

According to a digital marketing report, many websites fail to communicate the real message and lose their users. The reason could be anything from tons of information on landing pages, to disturbing graphics or too many sliders, etc.

Tips:

  • Never confuse your users.

  • Use simple and clear language.

  • Simplify navigation.

  • Choose simple designs.

  • Use call-to-actions appropriately.

  • Always focus on better UX.

  • Study – https://www.orbitmedia.com/blog/website-improvement-tactics-for-ux/

Optimisation

If you believe that writing meta descriptions are no longer effective, you are wrong. For better results, you need to write them in a professional manner

Tips –

  • Write descriptive and relevant meta descriptions.

  • Resolve Soft 404 errors.

  • Use 302 redirects instead of 301.

  • Focus on broken/Outdated sitemaps.

  • Resolve website’s crawl errors.

  • Understand DNS and server errors.

  • Fix robots.txt file errors.

  • Keep redirects clean and short.

  • Improve site loading speed.

  • Fix server connectivity errors.(https://support.google.com/webmasters/answer/35120?hl=en#server_connectivity_errors#server_errors)

  • Use PageSpeed Insights, GTmetrix, and Yslow.

So, understand the above mentioned advanced on-page SEO concepts to lead the genre.