INDIA: 000 8000 501 511 UNITED KINGDOM: +44 20 7748 4446 SKYPE: Indazo

FREE AUDIT REPORT?

Reach out with your website information and we can put together a FREE audit report together with pricing options

GET YOUR AUDIT

Online Marketing Techniques for Budding Businesses

If you want to create value proposition for customers, improve your brand visibility and communication with the help of online marketing. Here are a few online marketing techniques for businesses:

Create content for users

In this marketing landscape, it is important to create content for users. In other words, you should create compelling and informative content.

Tips –

  • Concentrate on video marketing.

  • Improve your brand image by creating infographics.

  • Optimise infographics and videos.

  • Promote your infographics and videos on Twitter, Facebook, and Instagram.

  • Build your company’s credibility by creating white papers. (According to a research, forty-two percent of the responding SEO experts have created white papers.)

Schema markup

It is a great way to organise the relevant information on your website as well as helps Google to crawl & rank your website.

Schema markup can boost your website in the search engine result pages (SERPs). – Kissmetrics.

Tips –

Use long-tail keywords

Many marketers are still not using long-tail keywords, which is a big mistake.

Tips –

  • Use Google AdWords to identify long-tail keywords.

  • Use Google’s autocomplete feature.

  • Use Ubersuggest.io and Soovle.com.

Focus on proper optimisation

Whether you want to attract customers or wish to improve your site’s visibility, you should optimise your website in a proper way.

Tips –

  • Create meaningful descriptions.

  • Promote long-tail keywords.

  • Build organic links and stay away from link schemes.

  • Vary your anchor text.

  • Add internal links to the text.

  • Create extensive (long-from) content. (It’s a proven fact that longer content tends to rank higher. – Semrush)

  • Keep your URLs short and simple.

  • Use videos for link building. (66% of SEOs found link building with videos to be effective. – Semrush)

Use Social Media for unbridled success

Whether you are a social media manager or not, use social media tools for better control.

Tips –

  • Share high-quality content on social media channels.

  • Use social listening tools.

  • Use Sprout Social because it helps you to post, analyse, and measure success.

  • Use Hootsuite because it helps in managing Vimeo, Tumblr, Evernote, Flickr, SlideShare, etc.

  • Make use of Rival IQ and Buffer to schedule posts.

So, use these marketing techniques to improve your profit margins.