Online Marketing Techniques to Generate Leads and Improve Awareness

Current trends indicate that online marketing is going to grow in the next few years, so as a marketer, you need to formulate a powerful and effective online marketing plan for your business.

Here are a few online marketing techniques to include in your plan:

Create a solid link building strategy

According to the 2017 Local Search Ranking Factors, inbound links are the most important ranking signals. That is why, create an effective link building strategy to improve your site’s visibility.

Tips –

  • Submit your websites to top local directories.

  • Rely on business profile listing websites.

  • Write high quality case studies and press releases.

Data-driven marketing

According to Curata, 74% of companies believe that their content marketing strategy helps them to increase the quality and quantity of their leads.

Tips –

  • Focus on Keyword research

  • Audit content

  • Always remember three things – clarity of message, brevity of information and relevance factor.

  • Pay close attention to font size to improve readability.

  • Invest your time in competitive analysis.

  • Keep an eye on the latest trends

  • Design content on the basis of topics.

  • Create high quality blogs, videos, images, presentations, etc.)

  • Measure content’s performance (number of shares, number of mentions, inbound links, bounce rate, etc.).

  • Utilise the power of Google Analytics. (According to a report, the most popular tool that marketers use for content marketing is their analytics platform (79%).

Include social media

For better user engagement, you should use social media. It helps you to improve brand visibility and drive traffic.

Tips –

Use social media tools –

  • Sprout Social – It is a complete social media management tool. It helps you to improve your overall social media strategy.

  • Social Bro – It is a famous Twitter marketing tool. It helps you to schedule content, create ads and more.

  • Buffer – Use this tool to schedule social media posts. It enables you to post on Facebook, Twitter, LinkedIn, Google+, and Pinterest.

  • UpContent – Use this tool for content discovery and curation. (Marketers waste 700 million hours each year finding interesting and relevant content to share and use to engage with others).

  • SocialFlow – It helps you to manage paid, owned, as well as earned social media campaigns.

Use Email marketing

According to SendGrid, email marketing is a powerful tool for acquiring, engaging, and retaining customers.

Tips –

  • Create an email marketing campaign.

  • Make use of welcome, survey and promotional emails.

So, use the above mentioned online marketing techniques to generate leads and improve brand awareness.