Optimise your Landing Pages for Better Result

Do you want to

  • Optimise your business performance

  • Improve conversion rate

  • Improve customers’ experience

If yes, you must learn to optimise your landing pages. Of course, it is quite difficult to optimise landing pages.

Here are a few proven techniques to optimise landing pages:

Start with an apt Heading

Headings are the most critical elements when it comes to landing pages. In fact, headings have the power to make or break your business. So, it is important to write clear, relevant and crisp headings that can explain page content. (More than 90% of visitors who read headlines also read CTA Copy.)

Keep in mind that smart headings can dramatically improve conversion rates.


  • Write apt headings and sub-headings.

  • Keep your headings and sub-headings precise.

  • Target specific details through your headings.

  • Optimise them according to your keywords.

Add Testimonials and Social Proofs

Yes, testimonials and social proofs may help you to win the battle. Testimonials and social proofs not only engage users, but also earn their trust and confidence. (Positive social proofs may work wonders on landing pages.)

According to a survey, nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.


  • Ask for testimonials and reviews from satisfied customers.

  • Add social buttons to your website.

  • Add video testimonials for better conversion rates.

  • Add pictures with testimonials.

Write action-oriented content

Most websites experience high bounce rate; because they fail to convey their messages as well as use “passive voice”. Hence, write content in “active voice” to convey messages. (Long landing pages can generate up to 220% more leads than above the fold call-to-action.)

According to a study, simple changes in content can increase click-through rates.


  • Always test your content through A/B testing.

  • Write clean and clear sentences.

  • Avoid writing dense paragraphs.

  • Use clear call-to-actions.

  • Always update your content.

  • Provide sufficient facts.

  • Keep customer’s perspective in mind.

  • Focus on customer experience and personalization.

  • Use contrasting colours in CTA buttons.

Use the “inverted pyramid method”

In simple terms, always try to keep the important information at the top of the page to grab the attention of users.


  • Never use CTA above the vital information or messages.

  • Focus on end-to-end customer journey before using “inverted pyramid method”.

Use clear formatting

Sometimes dull formatting, indentation, and heavy paragraphs, distract users and force them to leave. That is why, it is essential to format your content in a neat and clean way to improve its readability. Simply formatted landing pages attract visitors and improve conversion rates.


  • Use bullets and numbering.

  • Use images wherever possible.

  • Never use facts without validating them.

  • Always include headings and subheadings.

  • Always try to guide visitors and improve their understanding.

  • Make your landing page clutter-free and keep it simple.

Focus on quality and guarantee

Keep in mind people are always attracted towards quality products/services as well as money-back guarantee So, highlight “life-time guarantee”, “free shipping”, “low-price”, “free trial”, “secure services”, “safety features”, “product quality”, etc.


  • Test your offers, quality mark and guarantee with A/B testing.

  • Always analyse the performance of your landing pages.

Use images and videos

It is a well known fact that images and videos improve click-through rates and turn visitors into customers. According to a study, video on landing pages can increase conversions by 80%.


  • Don’t overuse images and videos.

  • Use high quality and attractive images.

Bonus tips:

  • Never use too many links.

  • Use colourful buttons.

  • Write relevant and to the point text.

  • Provide full details of products and services.

  • Encourage users for social sharing.

  • Consistency is the key to success.

  • Perform A/B testing at regular intervals to increase the performance of landing page. (Popular A/B testing tools – Unbounce, VWO, Five Second Test, Google Analytics ‘Experiments, Convert Experiment, KISSmetrics, etc.)

  • Provide discounts and offers (if possible).

  • Streamline text, images, and layouts.

  • Use Google Analytics, enterprise-class testing, reporting, data visualization, advanced statistical modelling tools.

  • Make customers happy by offering more relevant and smooth experiences.

  • Include case studies, free e-books and explainer videos.

So, use these landing page optimisation techniques to strike the fortune.