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Strategic Social media Marketing Tactics

A survey of small and medium-sized companies has revealed that those using social media marketing see healthy returns on their investment.

Here are a few social media marketing tactics for business owners:


When it comes to:

  • Generating valuable leads,

  • Building brand awareness,

  • Educating and inspiring people,

  • Enticing customers.

Write high quality e-books. One of the easiest methods to create your own e-book is to start a blog, and after a point assemble all your blog posts into a single pdf file and publish it.


It is a well established fact that infographics perform well especially on social media channels. So, create an exclusive infographic for social media.


  • 90% of information transmitted to the brain is visual.

  • Today 83% of learning is done visually.

  • According to a survey, picture-based posts have 600 times more engagement than text-based messages on social platforms.

  • Between 2011 and 2013 the search volume for infographics on Google has increased over 800%.

  • Visuals are the most effective content for social sharing.

Social media contest

If you want to convert visitors into customers, make use of social media contests. It is one of the most effective ways to:

  • Generate leads,

  • Attract users,

  • Build brand awareness,

  • Improve business performance.

Steps to create an effective social media contest:

  • Pick a theme

  • Decide on the rules of the giveaway

  • Choose a deadline

  • Select a prize

  • Promote your giveaway

Free trials/Demo/ consultations

To inspire people, attract traffic, educate customers, and improve business visibility give free trials or demos or consultations. It is one of the best ways to attract targeted audiences.

Show your partnership with other brands

This is the most effective way to win the trust of customers. It will not only attract audiences, but also strengthen your business relations. It will also help your business to attract (B2B) leads.

Link back

Irrespective of the social media, you must remember to link it back to your website. This will improve your website’s traffic as well as conversions.

Paid ads

If you want instant popularity or tangible results, use paid ads. According to a survey, paid social media advertising provides instant results.

Social video

One of the most cost-effective and impressive ways to seduce customers is to use videos marketing. All you need to do is to create and publish high quality videos to improve conversions.

Communicate company’s vision

If you want to help people to understand more about your company share company’s images, behind the scene images and fun videos. It will improve your brand’s image and establish goodwill.

White papers

If you want to establish your brand in the market and show your leadership position, write white papers and publish it on your websites, blogs, as well as submit it to the top white paper publishing directories.

So, use all these social media marketing tactics to gain advantage.