Top Reasons to Use Facebook for Business Promotion

Nobody can ignore the power of Facebook today. Most of the world’s population is under its very influence. Its unbeatable features make it the most sought after social media platform. It connects, convey messages and disseminate information to the widely distributed people. Hence, it comes as no surprise when we find businesses using it to spread their messages, and to engage customers.

Let’s find out why global businesses are going crazy over Facebook.

Quick facts:

  • There are over 1.71 billion monthly active Facebook users (Facebook MAUs) worldwide, which is a 15 percent increase year on year.

  • The average time spent per Facebook visit is 20 minutes.

Here are a few reasons why you should use Facebook for business promotion:

  • To increase your brand awareness – Facebook is one of the best ways to increase your brand awareness. You can reach millions of people in seconds and let them know about your brand. You can easily showcase your brand’s speciality and improve its visibility on the web.

  • Reach out the maximum number of people – You can reach out the maximum number of people through your Facebook page. You can share links, images, videos and presentations to attract, update and educate more and more customers.

  • Spread your network – Facebook is the best medium to spread your business network. You can join communities and niche-focused groups for more visibility. You can use these groups to communicate, schedule events, share images, videos, documents and much more. This is an effective way to stay connected with your customers and fans and promote your business. In fact, this is a good way to drive traffic to your business page.

  • Use other networks also – Use other social networks, like Twitter, Pinterest, and many more to post links to your Facebook page to increase traffic.

  • Optimize your profileUse keywords in your profile as well as posts to achieve greater prominence from the search engines. This will help customers to find your business page more easily.

  • Post content regularly – Maintain regularity in your daily posting. Post engaging content, links, videos, images and documents for more customer engagement. You also need to encourage discussions to connect with your audiences.

  • Be responsive – When people comment on your posts, answer them quickly.

Quick tips:

  • Never ignore your Facebook audiences.

  • Always create an attractive business page.

  • Take care of your followers.

  • Reward your followers.

  • Provide exclusive deals.

  • Never ignore feedback comments.

  • Use Facebook adverts to raise awareness.

  • Use Page Insights to understand the critical elements.

This shows that Facebook can help your business to grow in an effective and progressive manner. Use this platform to maximize the return on your investments and achieve your goals.