Understand SEO and its Techniques

SEO and online marketing helps to improve traffic and ranking of any website. However, there are many misconceptions about SEO. This article gives you a better understanding of what SEO is and how it can help a business to grow.

Here are a few points to understand SEO and its techniques.

Never ignore Google Panda update

If your website is lacking original content and having internal duplicate content across the website, your website might attract penalty. Hence, take actions to improve the overall content quality of your website.

Tips:

• Identify and fix content gaps.

• Write and distribute factual content.

• Check your website’s content for external duplicity.

• Identify and fix the problem of thin content.

• Understand Google Panda update – https://searchenginewatch.com/sew/news/2441518/google-integrates-panda-into-the-core-ranking-algorithm.

Focus on Brand monitoring

Monitoring a brand is one of the most difficult jobs for marketers. However, it has its own importance. As a marketer, you should always keep your eyes open. For better results:

• Set up Google Alerts and track the mention of your brand name.

• Use Buzzsumo to monitor conversation about your brand.

• Keep an eye on brand sensitive keywords.

• Monitor your competitors and their marketing techniques.

• Carefully handle negative feedback.

• Use HTTPS to keep your website secure. (study – https://developers.google.com/web/fundamentals/security/encrypt-in-transit/why-https)

Include Local SEO in your marketing strategy

According to a research, 97% of internet users search for local businesses online, which mean businesses can’t survive without local SEO.

Tips:

• Optimise your website for local queries.

• Use local keywords (region specific).

• Create your Google My Business listing.

• Include Google map in your website.

• Implement Accelerated Mobile Pages (AMP).(study – https://www.ampproject.org/docs/tutorials/create)

• Focus on mobile optimisation, website load speed, and its usability factor.

• Implement customer’s reviews on your website.

Use LSI keywords

Of course, it is a new SEO technique, but it helps to achieve top ranks. All you need to do is to use Latent Semantic Indexing (LSI) keywords. These are phrases/words closely related to the main keyword.

Tips:

• Use LSI in on-page optimisation.

• Use the best tool to identify LSI keywords.(use – http://lsigraph.com/)

• Use LSI keywords in title, URL, anchor text, and description.

Improve browsing experience

Improving user’s experience is the key in SEO.

Tips:

• Know how to fix broken links. (Broken links are links that no longer work – Raventools)

• Write engaging and relevant content.

• Improve page load speed.

• Simplify navigation.

• Use high quality images and videos.

• Share your website’s video on YouTube.

• Reduce the overall file sizes.

One of the biggest challenges faced by online business owners is the creation and implementation of right SEO strategies. So, use the above given SEO strategies and techniques to grow your business.