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Use Google+ To Enhance Your Online Visibility
Social networking sites are instrumental in attracting widely distributed customers. Today, most businesses use different types of powerful social networking sites; however, they often ignore Google+, an advanced social networking site. Google+ has many features that are good for growing businesses. In fact, some of its features are similar to Facebook.
It is easy to create a Google+ page for your business to attract the maximum number of customers. With more than 111 million users, this is the best platform; in fact, Google+ has paved the way for businesses to increase their popularity on the web.
Google Plus consists of 4 main pages including “Home”, “Profile”, “Photos”, and “Circles”.
Google+ has its own strength and helps businesses to achieve more traffic as well as leads; however, you need to optimize your Google+ page to gain advantages. Here are a few tips to optimize it properly:
Share photos – Great images can do wonders. You must share your high quality business images, charts, presentations and other visual items to attract your customers. This will engage customers and help them to interact with you.
Add links – Google+ allows users to add recommended links; you must add links (articles, blog links) to attract more traffic.
Promote your Google+ page – To gain extra advantage, you must promote your Google+ page on your website, articles, blogs and other content. This will add real value to your business and engage more and more customers.
Encourage people – Google+ is the best platform to talk to your customers. You can make your content viral and increase your brand’s popularity easily. You can ask people to circulate your images and content for maximum possible reach.
Create a circle – You should make a circle of your friends, family and co-workers to share more content. You should also use the “Hangouts” feature to use video chat, IM chat, watch YouTube videos and more to change the perspectives of your audiences.
Analyze traffic – You must analyze and monitor your progress by utilizing plus.Google.com. This will help you to understand the total number of referral traffic coming to your website.
So create interesting posts, motivate your audiences and communicate with your community in a meaningful way. If you are an online business owner and want to reduce the cost of advertising, do not hesitate to embrace the real power of Google+. Google+ delivers a scalable output and can transform your online business efficiently.