Nowadays marketers use innovative strategies and techniques to beat their competitors. They keep on discovering new ways to reach out their customers and improve their experience. They use Facebook, YouTube, Twitter, Instagram and Pinterest aggressively; however, they miss the most important platform – SlideShare. SlideShare allows businesses to share their presentations and documents with the world’s largest professional content sharing community. Hence, today more and more businesses have started using this to influence their existing customers and attract new customers.
No doubt, SlideShare is the best, flexible, scalable and agile platform that helps modern businesses. This platform encourages business owners to spread their network and improve the knowledge of their customers through visual presentations.
Slideshare has more than 70 million users.
Total number of pieces of content shared on SlideShare – 18 million.
Businesses can share their presentations, infographics, documents or videos to inform and educate their customers. However, they must use it smartly to take advantage of the hidden opportunities.
Here are a few ways you can use SlideShare for your business:
Create well-designed slides – SlideShare’s community always expect high quality presentations, so you must create visually attractive and valuable content for your customers. This will attract enormous traffic to your website while engaging more and more customers. You also need to use the most popular topics related to your business.
Optimize your slides – People often overlook this concept; however, it helps a website to gain better rankings on the web. Therefore, it is important to use keywords in content, title, and description and name of the file. You must use the keyword tag for optimum exposure of your slide.
Use How To Guides – To achieve the best exposure, use “How To Guides”. This engages the maximum number of customers and drives heavy traffic to your website. If you want, you can upgrade your SlideShare account to include videos in your presentations as well.
Share useful business or industry information – SlideShare’s audiences always expect interesting and useful industry information to make informed decisions. Create slides that include links to relevant sections of your industry’s case studies, white paper and other relevant content.
Focus on targeted audiences – Create an engaging, interactive, useful presentation and optimize it for your target audiences. This will help you to gain more traffic. You should also follow SlideShare’s guidelines to increase your chances of being noticed.
It must be noted that companies that focus on SlideShare generate greater traffic. With its powerful and robust features, businesses can significantly increase their online visibility and influence their customers as well. No doubt, businesses can’t afford to fall behind this powerful platform.