Advanced Social Media Tools for Social Engagement

Selection of an appropriate channel to run your marketing campaign is vital. Companies select right channel, however they lag behind to exploit its potential.

Here are a few advanced social media tools to choose:

Send Social Media

Send Social Media is a great tool to manage the entire email marketing campaigns, as well as launch mobile text messaging strategies. With this tool you can post text and images to multiple platforms, including Facebook, Twitter, LinkedIn, Google Plus, Pinterest, YouTube, and more.

Features of Send Social Media:

  • Multiple account management

  • Post scheduling

  • Automated publishing

  • Real-time analytics

  • Customer targeting

  • Contact management

  • Google Analytics integration

  • Social media marketing

  • Send-time optimisation

Benefits:

  • Helps to grow business’s popularity and visibility

  • Helps to monitor traffic

  • Assists to manage email and social media campaigns

Sprinklr

This Social CRM and Strategy planning tool helps you to manage all your social profiles from one single platform. Use it to monitor and respond to the high volume of conversations happening across social media channels.

Features of Sprinklr:

  • Social Engagement

  • Social Campaign Management

  • Social Listening Insights

  • Social Asset Management

  • Social CRM

SocialOomph

This versatile tool is helpful in managing all Twitter, Facebook, LinkedIn, Plurk and App.net activity. This social media tool is designed to:

  • Increase social media productivity

  • Automate social media tasks

Features of SocialOomph:

  • Schedules tweets

  • Tracks keywords

  • Schedules blog posts for Tumblr, WordPress API and more.

Falcon.io

This tool has a powerful platform for social media marketing and CRM. Use it for social media listening, engagement, content publishing, measuring, and customer data management.

Features:

  • Manages all social networks

  • Monitors millions of social, online data sources

  • Real-time content performance analysis

  • Full transparency & accountability

  • Cross-channel campaign visibility

Hootsuite

This tool helps you to launch marketing campaigns, identify new audiences, and distribute targeted messages across social channels. Use it to schedule updates to Twitter, Facebook, LinkedIn, WordPress, etc.

Features of Hootsuite:

  • Updates multiple networks in one step

  • Optimises delivery

  • Automatic content scheduling

  • Social Analytics reports

Buffer

Buffer helps you to share pictures, videos and links across social networks. Use it to share content to Facebook, Twitter, LinkedIn, etc. and improve your social media marketing efforts.

Valuable Features:

  • Social analytics

  • Post scheduling

  • Managing multiple accounts

  • Team collaboration and high security features

Oktopost

This is a social media management platform, which helps you to publish messages. Use it to manage and measure all of your B2B social media marketing efforts.

Features of Oktopost:

  • Campaign Calendar

  • Campaign Analytics

  • CRM integrations

  • Social monitoring

So, to improve social media marketing efforts, businesses need to use these effective tools and processes.