Amazing e-commerce Trends

E-commerce industry is flourishing like never before, even in this scenario if your e-commerce website is not performing, which means something is wrong somewhere.

Here are a few e-commerce trends to watch:

Multi-channel marketing campaign

Today, it is important to rely on multiple channels to achieve success. So, exploit the full potential of social channels to promote your website/e-commerce store.

In this way, you can extend the reach of your brand and make it more approachable.

Benefits:

  • Increases sales volume.

  • Improves customer’s experience.

  • Could be a powerful brand differentiator.

Interactive shopping

Due to the presence of intelligent data analytics and business development software, it has become possible to understand the requirements of users.

For example, if you have an online boot store, facing high bounce rates you should study analytics to understand the problem.

Benefits:

  • Helps to understand the problem of users.

  • Helps to provide better customer experience.

Chatbots and personalised service

If you are not using Chatbots, use it now. Basically, it is a computer program designed to simulate conversation with human users. It is helpful for online stores where users visit frequently.

Benefits:

  • Assists sales team.

  • Helps to engage users.

  • Affordable to use.

  • Helps to provide complete information to users.

Mobile traffic

According to Cisco, by 2020, at least 80% of mobile data traffic will originate from mobile devices. So, you must make your website/e-commerce store mobile friendly.

(A mobile-friendly website is one that displays correctly on hand-held devices such as smart phones, iPhones, iPads, and tablets – Seascapewebdesign.)

Benefits:

  • Attracts buyers.

  • Helps to target specific customers.

  • Improves sharability.

  • In April 2015, Google started to use mobile-friendliness as a parameter for providing better search rankings.

Digital wallets

According to McKinsey, by 2020 at least 9% of consumers’ spending will be through digital wallets or mobile payments. Hence, you must make your website ready to accept digital payments from digital wallets.

For better results, provide suitable incentives, discounts and promo codes on your website.

Benefits:

  • Helps to accept payments efficiently.

  • Aligns work flow.

  • Helps to attract users.

Streamlining checkout processes

According to some studies, most e-commerce stores have complex checkout processes, which frustrates users. So, chose the most efficient CMS that has a simple checkout process.

Benefits:

  • Assists users.

  • Minimises cart abandon rates.

  • Makes shopping easy and fast.

Security (Google Loves Security)

If you want to attract the maximum number of customers, you must provide safety. Hence, create a safe e-commerce store by embracing HTTPS encryption.

According to ssl2buy, Google has announced that HTTPS sites will be seen as a ranking signal, the motto behind the announcement is to create a secure environment for the whole internet world.

Benefits:

  • Helps to gain customer’s confidence.

  • Makes a website fast and secure.

  • Ensures authentic information.

  • Provides a safe experience to information seekers.

So, follow the above mentioned trends to reshape your marketing efforts.