Build your SEO Strategy Wisely

SEO is effective for all types of businesses and helps them to improve their visibility. However, devising an effective SEO strategy is complex and need high level of expertise.

Here are a few things to include in your SEO strategy:

Business profile listing

“A local business listing is an online profile that contains your business name, address, phone number, and other details.” Online business directories increase your online visibility. You must use business profile listing to:

  • Get direct exposure

  • Improve Business Networking

  • Get organic Traffic

  • Develop brand image

  • Generate targeted leads

  • Improve link popularity

  • Enhance Business value

Tips to Identify Good Business Directories:

  • Authentic business directories are manually approved.

  • They have a good search engine rankings as well as clear guidelines for end users.

  • Business profile directories are user friendly and assist users by displaying well defined categories and sub categories.

  • Authentic business directories have a great number of features, such as map listing, detailed description, social networking URLs, logo section, and much more.

Tips:

  • Always provide complete business details.

  • Optimise and update your business listing for the maximum exposure.

  • Choose the most suitable business category.

  • Provide your website’s URL.

  • Use tags wisely and highlight your business’s speciality.

Focus on Landing page optimisation

Optimise your landing pages wisely. Make sure to use keywords across the page and also use suitable call-to-actions.

Needless to say, always write quality, fresh, and relevant content. For better results, perform A/B testing regularly. This will help you to improve conversion rates as well as lower bounce rates. (66% of companies test multiple landing pages on their websites.)

Tips:

  • Conduct an in-depth landing page analysis.

  • Use Google Analytics to see traffic sources.

  • Analyse keyword traffic patterns by URL and long tail keyword traffic patterns.

  • Study total conversions from organic traffic.

  • Use both Pay per Click and paid search data or Google keyword planner.

  • Add social media icons, helpful content, images, videos, product descriptions as well as suitable examples to your landing pages. (By 2017, online video will make up nearly 70% of consumer internet traffic.)

  • Keep your landing page clutter free.

  • Make your web pages fast and mobile responsive.

  • Use breadcrumbs and drop down menus.

  • Use customer testimonials. (It takes 12 positive experiences to make up for one unresolved negative experience.)

  • Keep you landing pages integral to develop trust and confidence.

Local business listing

In order to gain advantage in the local market, use local business listing websites. These websites improve your business visibility. You must use local marketing to:

  • Attract more local customers

  • Increase sales and ROI.

  • Save money and time.

  • Increase business exposure.

“Depending on the Product, up to 83% of Consumers visit a company’s website before making a purchase”.

Tips:

  • Keep your account up-to-date.

  • Efficiently promote your business to maximise sales.

  • Communicate with customers.

  • Claim your business page.

  • Add photos, Offers, product details, business category, etc.

Include these elements in your SEO strategy to gain success.