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Content Marketing is Essential for Start up Companies

Today, consumers have higher expectations from businesses that is why content marketing is more important than ever.  According to Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content.

According to certain studies:

  • Content Marketing helps your brand to become prominent and recognisable.
  • It helps business leaders to establish their thought leadership.
  • It helps businesses to lend their brand trust.
  • It helps businesses to gain and improve onsite conversions.
  • It helps businesses to increase their rankings on top search engines.
  • It helps to enhance referral and social traffic.
  • It is the most affordable and long-term strategy for businesses.
  • It assists businesses to improve their users’ overall experience. (Nearly 9 in 10 business leaders in a recent survey said that improving the customer experience is fundamental to their future success and brand reputation.)

“42% of B2B marketers say they’re effective at content marketing”.

In addition to that, Content Marketing makes it easy to add and maintain sites. In other words, even non technical people can handle it.

“60% of marketers create at least one piece of content every day”.

Here are a few benefits of content marketing:


Knowledge of the Topic

 Content Marketing is the best way to improve knowledge about a specific subject or topic because every time you write a blog or an article, you perform detailed analysis of a subject.

In this way, you learn new skills of content gathering, curation, syndication, writing, sharing and much more.


Market research

Content marketing helps marketers to research different social media platforms, customer’s feedback, and much more to devise their content marketing strategy. This helps them to design a working strategy for their campaign.

“Content marketing helps any business to deliver better experiences”.


Customer Retention

This is the most productive technique to retain customer. It helps to attract the maximum number of users and provide them with the most valuable information.


  • Keeps the existing customers happy and maintains healthy relations with them.
  • Custom content is an important ingredient of inbound marketing.
  • 61% of consumers are influenced by custom content.


Revenue generation

 Content marketing helps to generate revenues by publishing case studies, white papers, research documents, and even e-books.


  • 57% of marketers reported custom content was their top marketing priority.
  • Custom content is an important ingredient of inbound marketing.
  • 44% of marketers have identified content production as their top challenge.

 This shows that the long-term benefits of content marketing are unrivalled. So, use it to show your brand’s presence.