In this age of internet and technologies, it is important to have a sound website that can represent a brand and can generate leads. Millions of websites are on the web; so, it is essential to create an unconventional, functional, intuitive, flawless, and productive website to derive unprecedented advantages.
Here are a few essential characteristics of a website:
Today, it is important to have a mobile-friendly website. So, choose a powerful and flexible web development platform.
- 80% of internet users own a smartphone.
- 48% of consumers start mobile research on a search engine.
“About us” page
This is the most vital part of a website. Hence, make it attractive and informative. According to marketing experts, “About us” page helps to gain trust and confidence of visitors. So, never ignore it.
Most of the websites have clumsy and irritating menu bar, which frustrates visitors and forces them to leave the website. That is why, it is important to have a functional and intuitive menu bar.
Website navigation influences traffic as well as search engine rankings. It also affects conversions and user-friendliness. Therefore, it is important to have a clear, intuitive and logical navigation.
You also need to be sure that the navigation bar is placed correctly. (Putting your navigation in standard position makes your website easier to use.)
Fresh images and useful content
Of course, images and content are the most vital parts of your website. Without images and content, your website will not be able to attract visitors. Visitors always want high resolution images and useful content to improve their browsing experience.
Therefore, use high quality images and write informative content. However, never distract your users with blinking text.
Social Media Integration
Integrate icons of top social platforms like Facebook, Youtube, Twitter, Pinterest, LinkedIn, Google+, etc, to improve your online visibility.
“Did you know that 73% of users prefer to log in to a site with social login”.
Blog helps to bridge the gap between users and companies. Use it to provide product and service information, tips, tutorials, guides and any other relevant information. So, write relevant blog posts with a catchy title, 2-3 subtitles, internal links, etc.
Always provide complete contact information (NAP). Some websites do not provide complete contact details, which frustrates users. That is why, for long term benefits, always create a contact form on your website.
So, take care of these essential characteristics in order to achieve success.