Effective Video Promotion Tips & Techniques

Videos are one of the best ways to convey messages. No wonder, marketers use video marketing to gain traffic as well as search engine rankings.

Here are a few effective video promotion tips & techniques:

Add video to your website

Create a video and host it on your website. This will not only increase the overall visibility of your website, but also help to engage visitors.

Interactive content

Content can make or break any video. So, add user friendly details.

Add suitable captions, annotations and background voice to grab their attention.


  • 75% of executives watch work-related videos on business websites at least once a week.

  • 76% of marketers plan to increase their use of video marketing.

  • Videos have become an integral part of business marketing toolkit.

Create relevant metadata

Metadata offers comprehensive details about a video’s title, description, story line, and the length of the video. So, give suitable title and description to your video.

Title of the video should be short and description should provide complete details. This helps to boost the ranking of your content.

Optimise metadata

It is essential to optimise title and description according to your targeted audiences. Write the most relevant description to attract visitors.


  • 80% of online visitors watch a video.

  • 75% of users visit the marketer’s website after viewing a video.

Create worth sharing content

If you want to make your video viral, you need to create unique, creative and innovative content. If your video manages to grabs users’ attention, it will be shared wildly across the web.

Video transcript

People often ignore this element; however, it is the best way to increase the visibility of videos. It is nothing, but a written version of your video. It helps search engines to learn about your video.

Video sitemap

Video sitemap should not be ignored. A video’s sitemap provide all necessary details to search engines. This ultimately helps search engines to rank your video.

In fact, it is also a great way to present video’s title, description and subject.


  • 26% of Internet users look for more information after viewing a video ad.

  • 80% of Internet users remember the video ads they watch online.

Embedded code

You should provide embedded code to your visitors, so that they can use it and share it across their network. It will help you to get more inbound links.

Social media

Use powerful social media channels to promote your video. If you want, you can go for the paid promotion also.

Bonus tips:

  • Always create videos in HD format.

  • Include annotations.

  • Be clear and authentic.

  • Use powerful video creation tools. (Animoto, GoAnimate, Powtoon, Sellamations, VideoScribe, etc.)

  • Never ignore voiceover recording, soundtracks, calls-to-action, and text.

  • Choose the subject wisely.

  • Create emotional stories around your products and services.

  • Create short, simple and interesting videos.

  • Focus on thumbnails to increase conversion rates.

  • Bookmark your videos for the maximum exposure.

  • Write a blog post to promote your video.

  • Add call-to-actions wherever possible.

  • Address user’s needs through your video.

  • Publish videos on your website and share it on social media and in emails.

So, use these tips and techniques to improve the visibility of your video.