Essential Off-page SEO Techniques for Marketers

According to reliablesoft, off page SEO refers to techniques that can be used to improve the position of a website in the search engine results page (SERPs). Hence, if you are an online marketer, you should focus on off-page activities to gain unprecedented advantages.

Here are a few proven techniques:

Social Networking Sites

You cannot afford to ignore social networking, particularly if you are promoting a website. It is one of the most effective and affordable ways to advertise/promote a website.

All you need to do is to sign up to these sites, such as; Facebook, LinkedIn, Twitter, Google+, etc. and share your stuff (articles, videos, presentations, etc.) to improve the understanding of visitors. It will help you to attract traffic as well as build your online reputation.


Blogging is a great way to promote a website. It helps users to understand trends, concepts and topics as well as search engines to crawl your site frequently.

In fact, blogging is one of the finest ways to encourage users to take meaningful decisions. It also helps you to gain rankings across the web. No doubt, it is a tool that should not be missed.

Tips for Blogging:

  • Create high-quality blogs and promote/share across all the niche directories.

  • Encourage guest blogging.

  • Write factual content.

  • Focus on blog marketing.

Search Engine Submission

Search engines crawl your website at their own pace; however, if you want to speed it up, submit your website to them. For better results, submit your website on search engines like Google, Yahoo, Bing, etc.

Social Bookmarking

Many marketers believe that social bookmarking is obsolete; however, it is still running and helps in website promotion. All you need to do is to submit your blog posts, articles, case studies, and website pages to the most effective bookmarking sites, like:

  • StumbleUpon,

  • Digg,

  • Delicious,

  • Reddit, etc.

According to Wikipedia, social bookmarking is a centralized online service which allows users to add, annotate, edit, and share bookmarks of web documents. Search engines like these types of websites because of their frequently updated content.

Tips for Social Bookmarking:

  • Use social bookmarking to drive massive traffic.

  • Complete your profile on social bookmarking sites.

  • Focus on Dofollow sites.

  • Share unique and relevant information only.

  • Do not automate bookmarking process.

  • Never ignore keywords and tags.

  • Never use the same title and description for every bookmarking submission.

Benefits of Social Bookmarking:

  • Improves search engine optimisation efforts.

  • Attracts visitors.

  • Improves networking.

  • Amplifies business’s visibility.

  • Helps people to locate content.

  • Improves marketing strategy.

  • Boosts sales and ROI.

Photo Sharing

Photo Sharing is a great way to improve the overall visibility of a business by attracting the maximum number of customers. As a marketer, you can use the most effective photo sharing sites, like Flickr, Picasa, Qnext, Photo Bucket, etc.


  • Add photos to a blog.

  • Regularly share photos.

  • Make sure your images convey messages.

  • Choose the most flexible format to foster sharing.

Local Listings

Depending on the nature of site, find local directories to submit your website. It must be noted that listing your website locally helps to fetch local customers.

For better results, use website like Google Local, Maps, Yahoo Local, Yellow Pages, etc.


  • Always fulfill business name, address, phone number, and other details.

  • Follow the quality guidelines.

  • Write meaningful descriptions that can convey your core value proposition.

  • Encourage customer feedback.

There are no secrets to success. It is the result of preparation, hard work, and learning from failure. So, use the above mentioned techniques to gain better results.