Online businesses always aim to achieve high success rate through their landing pages. To make a landing page productive, it is important to focus on its integral aspects that are often underestimated.
For the maximum benefits, you should optimise, monitor and test your landing pages regularly. You should focus on the behavioural aspects and results accumulated from A/B tests. This will help you to develop a web page that can easily engage a user.
According to Wikipedia, in online marketing, a landing page, sometimes known as a “lead capture page” or a “destination page”, is a web page that appears in response to clicking on a search engine optimized search result or an online advertisement.
You should use your landing pages to target your specific audiences and track its performance from time to time for further changes.
- Use A/B testing to optimize, monitor and change your landing pages.
- Use the same theme across the website.
- Write clear and concise headlines.
According to an online study, most websites fail to attract users’ attention because they fail to convey message. They have plenty of irrelevant information, which confuse their audiences.
Therefore, you should eliminate clutter and unnecessary information from your landing pages. You also need to develop clear and unique product or service related content for your users.
Another important factor that marketers neglect is the use of niche keywords on their landing pages. Landing pages offer an opportunity to write on a specific topic and target audiences efficiently.
It helps to:
- Improve conversion rate
- Attract audiences
- Improve site’s visibility
- Enhance site’s image
- Use buttons for CTAs.
- Write short paragraphs.
- Infuse geo-targeting capabilities in your landing page.
One of the most essential elements that improve traffic to a landing page is its ability to attract. Marketers often use “free samples”, “discount offers” and “newsletters subscriptions” to grab their users’ attention. In fact, it is a right way to add value to your site and engage the maximum number of visitors.
According to a survey, visitors like watching videos rather than reading. Hence, add product or service related videos to your site to increase the rate of engagement.
- Use videos to engage more customers.
- Create a thank you page for your users.
Trust is a driving force behind any online business. So, provide physical address, phone number, email address, valuable content, case studies, testimonials, etc. on your websites. This will lend credibility to your brand.
- Stay away from gimmicky sales tactics.
- Avoid using pop ups.
- Use facts and figures to support your content.
So, fine-tune your landings pages by using the above mentioned techniques to ensure high success rate.