Follow E-commerce Trends to Grow Your Business

  • Do you have an e-commerce store?

  • Do you want consistent growth without investing too much?

Here are a few e-commerce trends to follow:

Product description

Write fresh descriptions across the website in order to gain prominence.

Tips:

  • To save time and efforts, use Automated Insights to create fresh product descriptions.

  • Write persuasive descriptions.

  • Test your descriptions and keep them updated.

Videos and images

Integrate videos and images to your website. In fact, it is a simple yet powerful method to improve the overall functionality of your website.

Tips:

  • Use Unsplash to access to high-resolution photos.

  • Never use generic images.

  • Create instructional videos.

Mobile content

Since people browse websites on phones, you need to provide device-exclusive content. It will not only improve the overall conversion rate, but also enhance your business’s visibility.

Price comparison

Today’s consumers are smarter than ever. They have multiple options and choose the one that is convenient, safe, fast and of course, affordable.

So, use a product’s pricing/features/specifications comparison chart to help your buyers to take decisions.

Product Reviews

According to a study, about 70% of buyers look for reviews of products before making a purchase. Hence, use product’s reviews on each and every page of your website.

Tips:

  • Ask satisfied users to provide product reviews.

  • Use customers’ photos for better authenticity.

Human touch

If you want to improve the shopping experience of your users, you need to give them personal touch. For that, use chat features, personalised messages and saved preferences.

Use Pinterest and Instagram

If you want to accelerate the growth of your e-commerce store, use Pinterest and Instagram to share the images of your products.

Email marketing

Nothing can beat email marketing. It is by far the best marketing medium that can attract customers. Use it to segment your customers and send them personalised messages.

Tips:

  • Provide complete information about new product or service.

  • Automate your email marketing for better conversions.

  • Use high quality images and content.

Partnership or loyalty programs

If you want to extend the reach of your business, use Partnership or loyalty programs. Such programs attract customers, clients and other businesses.

Benefits:

  • Increases transaction rate

  • Decreases attrition rate

  • Reduces shopping cart abandon rates

  • Improves brand’s awareness

  • Engages customers

Bonus tips:

  • Use robots.txt to block pages that create duplicate content.

  • Add nofollow attributes to links that point to duplicate webpages/content.

  • Make your online store convenient and smooth to navigate.

  • Use relevant keywords across the website.

So, follow the above given trends to empower your business.