How to Improve Your Social Marketing Efforts?

  • Want to grow your online business with the help of social media?

  • Want to manage your multiple social media accounts?

However, it is easier said than done because approximately 60% of the businesses and marketers find measuring ROI for their social media marketing as one of the biggest challenges.


  • According to a study, more than 90 percent of businesses use more than two social networks to engage with their customers.

  • Over 81% of the businesses reported that they would increase the social media marketing budget.

  • According to a report, 86% of the marketers do not know which social media marketing tools they should use.

Here are a few social media management tools, which can help you to manage your social media accounts


IFTTT helps you to control your social media automation. This cloud based platform is helpful in connecting different mobile applications.

Features of IFTTT:

  • Syndicates data via social channels

  • Creates corresponding triggers to actions

  • Connects online applications

  • Twitter support

IFTTT is compatible with all the leading social networks- such as Facebook, Twitter, Instagram, YouTube, and others.


Tweepi is a Twitter management tool. This tool helps you to find relevant users on Twitter.

“Tweepi is a simple to use, yet very powerful Twitter tool that will help you get Twitter followers fast”.


  • Finds users by interest, full name, company name, etc.

  • Unfollows undesirable users.

  • Multi-account management.


  • Helps to generate leads.

  • Helps to drive traffic to your website.


This tool allows you to monitor the performance of your entire activities across leading social media networks including Facebook and Twitter. It also presents real-time data.

Features of Crowdbooster:

  • Measures and tracks audience growth.

  • Tracks retweets, replies, likes, comments and more.

  • Manages multiple social accounts

  • Multiple access permissions


  • Helps to boost user’s engagement.

  • Generates reports to analyse and measure growth.


Hootsuite helps you to launch marketing campaigns, identify audiences and distribute targeted messages across multiple channels.

Features of Hootsuite:

  • Updates multiple networks

  • Manages multiple contributors

  • Single easy-to-use dashboard

  • Supports 35 different social networks

  • Available in 16 languages

  • Gathers intelligence by tracking mentions of your brand

  • Social Analytics reports


  • Helps to track, monitor, and analyse your social media marketing efforts.

  • Helps to manage many campaigns from a single dashboard.


This is an easy-to-use and robust application that assists you to track users’ engagement, schedule posts, and measure the performance of posts.

Features of Buffer:

  • Connects RSS feeds to your Buffer

  • Detailed Social Analytics

  • Adds up to 100 posts and tweets

  • Multiple Social Networks

  • Sharing across 10 Social Profiles

  • Business and agency plans

  • Analytics & Insights


  • Helps to assign tasks to team members.

  • Saves time and efforts.

  • Helps to plan and measure social media posts.

Sprout Social

This powerful tool emphasises 4 vital components of social media effectiveness- Monitoring, Engagement, Measurement and Growth. You can use it to collaborate with your team members.

Features of SproutSocial:

  • Social Media Dashboard

  • Analyses link performance

  • Views Twitter follower demographics and contact details

  • Gets engagement & influences scores

  • Searches customers by location and interest

  • Social CRM


  • Helps to create, publish, and schedule social media posts.

  • Helps to analyse social interactions.

So, the crux of the matter is, if you want to increase your business’s productivity through social media, use the above mentioned social media management tools.