Incredible Marketing Ideas

If you have a small business and want to promote your products and services, use local marketing techniques.

Here are a few proven local marketing techniques and ideas:

Create educational videos

According to a study:

  • YouTube has over a billion users.

  • YouTube is the second largest search engine, right after Google.

  • Video on a landing page can increase conversion rates by 80%?

  • 92% of mobile users share videos.

  • 59% of executives watch video.

This shows that you need to create and upload educational videos to:

  • Improve brand awareness

  • Help people to know about the products and services

  • Solve audiences’ problems

  • Generate leads

Rely on cross promotion

According to Wikipedia, cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product.

Benefits of using cross promotion techniques:

  • Affordable way of reaching customers

  • Helps a product to penetrate the market.

  • Improves brand image

  • Helps to generate more leads

Create beautiful infographics

If you are not using infographics, use it now. It is one of the best ways to explain the features and benefits of your products and services.

Facts:

  • 40% of people respond better to visual information than plain text.

  • Infographic has the potential to influence business growth.

Reasons to include infographics:

  • Helps to present information in a visually attractive manner

  • Helps users to easily scan and view information

  • Portable and can be shared

  • Improves brand awareness

  • Increases traffic

  • Helps to improve rankings

Pay-Per-Click Marketing

If you want to gain an edge, use Pay-Per-Click Marketing. It is a great way of using search engine advertising to generate clicks, rather than “earning” those clicks organically.

It is good for:

  • Searchers

  • Advertisers

  • Search engines

Is it right for small businesses?

Yes, it is suitable and valuable for small businesses. It helps to:

  • Grow your customers

  • Generate leads at the lowest cost

Focus on SEO

SEO is one of the most effective tools to improve ROI.

Tips for SEO:

  • Start with keyword research

  • Create high quality content (Google states that pages will be considered low-quality, if they are created “without adequate time, effort, expertise, or talent/skill.”)

  • Build authoritative backlinks (Links can either help or hurt SEO)

  • Resolve technical SEO issues

  • Make your website fast

  • Reduce coding

  • Focus on titles and meta elements

  • Promote share worthy content

  • Make a wise use of Webmaster tools

  • Focus on E-A-T, E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness”.

No doubt, SEO is cost-effective, productive and helps to defeat competitors.

So, use the above mentioned SEO marketing techniques to gain uncompromising success.