Indispensable Digital Marketing Tools

Successful implementation of digital marketing tools can improve growth. In fact, modern digital marketing tools improve brand image.

Here are a few effective digital marketing tools for business marketers:

1. Google Analytics

Google Analytics is a profound web analytics service that provides complete reporting as well as analytics tools for websites. It helps users to track/monitor website traffic as well as understand user-interaction.

Key Features of Google Analytics:

  • Mobile analytics

  • Social analytics

  • Conversion analytics

  • Advertising analytics

  • Alerts & Intelligence

  • Cross-device data

  • Event tracking

  • Custom reporting

  • ecommerce reporting

  • Performance reporting

Benefits:

  • Helps to measure activities like downloads, video views and mobile ad clicks.

  • Helps to identify best-selling products and promotions.

  • It provides website’s traffic report in a statistical manner.

  • Helps to gain an understanding of customer behaviours.

What to measure?

  • Bounce Rate – According to Google, it is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).

  • Conversion Rate – According to Wikipedia, the efficacy of conversion marketing is measured by the conversion rate, i.e. the number of customers who have completed a transaction divided by the total number of website visitors.

  • Channels – Basically, it is the source (organic search traffic, Referral, and Paid) of your visitors.

Now the question arises, how to decrease bounce rate and improve conversion rate? The answer is

  • Improve the readability of your site’s content.

  • Avoid using popups and distracting banners.

  • Create a compelling call-to-action. (A study by SmallBizTrends found that 70% of small business B2B websites lack any call-to-action.)

How to improve conversion rate?

Answer:

  • Use videos and high quality images.

  • Use product reviews and testimonials.

  • Explain benefits of your products or services.

2. MailChimp

MailChimp is an effective and robust email marketing solution that helps to:

  • Track emails,

  • View success rate,

  • Analyse click-through rates,

  • Generate custom reports,

  • Manage subscribers.

MailChimp helps you to create custom templates and allows you to send, coordinate as well as track all campaigns in a professional manner.

Key Features of MailChimp:

  • Build mail lists

  • Custom forms

  • 750+ Integrations

  • Full featured API

  • Design your own templates

  • Web analytics

  • Campaign analysis

  • Mail merge

  • Campaign archives

  • Drag-and-drop user interface

  • Data synchronisation

Benefits:

  • The software offers a variety of pre-designed and responsive templates.

  • Helps to segment emails.

  • Helps to automate work flows.

  • Ideal for large enterprises, mid size business, non profits, etc.

According to a study, email converts four times higher than social and over 1.5 times higher than search.

Now, the question arises, how to improve email marketing?

Answer:

  • Personalise emails for better results.

  • Write creative and pleasing subject lines.

  • Segment you email list.

  • Use custom responsive templates.

  • Create a clear call-to-action.

  • Optimise your emails for mobile.

  • Evaluate performance and make improvements.

3. SEMrush

SEMrush is a versatile competitive intelligence suite for online marketing. Use it to manage SEO, PPC and social media marketing campaigns.

Features:

  • See your competitors’ organic positions

  • Domain specific keyword ranking

  • Study your competitors’ Ads

  • Position tracking

  • Find good long-tail keywords

  • Comparison of domains by keywords

Benefits:

  • Reviews your competitors’ ad and their rankings.

  • Helps to perform PPC keyword research.

So, use these significant digital marketing tools to amplify your efficiencies.