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Insightful Techniques to Increase Conversion Rates

Conversion rate optimisation techniques are important.  Though techniques vary according to the nature of online business, yet there are something common to carry out.

Here are a few techniques to increase conversion rate of a website:

Promote the best selling products

Promote your best selling products in order to attract new visitors and retain old customers. This technique helps customers to choose a product and reduce their overall time on product searching.

Free shipping

Believe it or not, this is still one of the best ways to attract and retain customers. According to  online marketing experts, it increases the average order value as it encourages people to add more items/products to shopping cart.

 Special offers

You must display special offers on the products pages so that people can take advantage of it. It will also encourage customers to buy more items.

Contact details

To win the hearts of customers, it is essential to add complete contact details at the top of web pages. It will also allow customers to contact you when required.


Some business owners don’t understand what to display as CTA; however, one of the best things is to keep your phone number as your CTA. It would serve to be a unique call-to-action for your website.

Live chat

Live chat features help customers to understand more about a product or service. It not only improves a customer’s shopping experience, but also assists them at every stage of shopping.

Integrate a blog

If you want to improve the overall understanding of your customers as well as improve their decision making capacity, you must educate and inform them about products and services.

Take advantage of holidays

To get the maximum advantages, take full advantage of holidays and festive seasons. For that, you need to choose a colourful holiday theme and promote it in an aggressive manner.


  • Only 42% of companies are able to measure Customer Lifetime Value (CLV) accurately.
  • According to a study, more than 89% of companies see customer experience as a key factor in driving customer loyalty and retention.

No doubt, conversion optimisation is more than the art and science of converting visitors into customers. So, use the above mentioned techniques to improve your bottom line.