Productive Social Media Management Tool for Marketers

According to a study, around forty-eight percent of the businesses lack a robust social media marketing strategy, which is a big mistake. Hence, if you are marketer and want to take your business to the next level of excellence, you should use social media marketing.

Here are a few social media marketing  tools:

Buffer

It is a valuable and useful application that is designed to track engagement, schedule posts, and measure the performance of posts.

It helps in:

  • Shortening links.

  • Assigning tasks to team members.

  • Scheduling posts.

  • Handling multiple profiles and accounts.

  • Planning social media posts.

  • Measuring the overall effectiveness.

Sprout Social

If you want to efficiently handle all your social media profiles such as Facebook, Twitter, Instagram, LinkedIn, Google+, etc., use Sprout Social.

It helps in:

  • Integration with other marketing applications.

  • Assigning customer tickets to team members.

  • Listening to customer queries, and monitoring of everything (social activity).

HootSuite

It is one of the most productive social media management tools that enable you to manage multiple social media accounts as well as profiles from a single dashboard.

It helps in:

  • Creating, scheduling, and sending posts and messages to all the accounts.

  • Assigning and monitoring tasks to your teams.

  • Engaging and collaborating with customers.

  • Tracking, monitoring, and analyzing your social media marketing.

  • Improving social media reach with more than 80 different applications.

IFTTT

It is a distinctive social management tool that helps you every step. It works with all the powerful social networks including Facebook, Twitter, Instagram, etc.

It helps to:

  • Create applets to create new experiences.

  • Schedule posts or tweets.

  • Manage work flow.

Audiense

Audiense is designed to deliver complete consumer insight as well as engagement capabilities. It helps companies to grow their customers by finding, understanding and connecting with individuals.

It helps to:

  • Explore key influencers.

  • Find the best ever time to post on social media site – Twitter.

  • Improve user engagement.

  • Monitor competitor’s Twitter accounts.

  • Increase followers, reach, and engagement

  • Create and schedule ads.

TweetDeck

It is a simple-to-use browser that lets you monitor your Twitter accounts. It helps you to manage multiple accounts and work smoothly with team members.

Benefits:

  • Monitor Twitter account and feeds in real-time.

  • Schedule tweets.

  • Handle and manage personal and business accounts.

  • Activate alerts and notifications.

  • Share accounts with your team.

AgoraPulse

If you are social marketing enthusiast, you should use AgoraPulse. It is more than a social scheduling tool. Basically, it is comprehensive CRM software that works smoothly with Facebook, Twitter, etc.

Tips:

  • Use filters to moderate content as well as posts.

  • Create, schedule, and publish simultaneously.

  • Monitor mentions and use keywords to find opportunities on social networks.

  • Collaborate and work together.

So, use the above mentioned <strong> social media marketing tools </strong> to improve productivity.