SEO Techniques and Tools to Gain Unbridled Success

People use SEO techniques to:

• Improve business’s visibility

• Improve sales

• Improve marketing efforts

• Generate leads

• Mitigate risks

• Improve bottom lines

Here are a few SEO techniques:

Optimise for Google Questions

People enter their queries in the search bar to find answers. Hence, include “FAQ page” on your website; this will help them to find answers.

Analyze Competitor Links

Backlinks play an important role in ranking, hence keep on monitoring and analysing your competitor’s backlinks. (Remember – the best backlinks are valuable, relevant, authentic, and from authority web pages.)

You can use these Backlink Checker Tools:

• Ahrefs

• Majestic SEO

• Open Site explorer

• SEO spyglass

• Backlink Watch

• Google Alerts

• Link diagnosis

• SEMRush

• WooRank

WooRank

This powerful backlink analysis tool allows you to check the number of backlinks of a website.

Features of WooRank:

• Available in 6 Languages

• In-depth Reports

• Competitive Analysis

• Smart Dashboard

• KPI Monitoring

• Marketing Plan

• SEO audit and backlink analysis.

Optimize CTR

The beauty of this technique is that you can improve a web page’s overall CTR by re-optimising it. For that you need to analyse CTR of every page on Google Search Console. If you find a low CTR of any page, re-optimise it – Add fresh title, description, content, and make it more relevant.

Tips:

• Improve and optimise your content

• Use high quality images

• Stay relevant

• Write attractive headlines

Focus on non indexed pages

People optimise and re-optimise pages that are indexed and ignore non-indexed pages, which is a huge mistake.

Use Google Search Console to get a list of non-indexed pages and try to fix them.

Focus on Long-tail Keywords

One of the best SEO techniques is to focus on long-tail keywords. It not only helps to attract traffic, but also improves rankings.

Benefits of long-tail keywords:

• Less competition than generic keywords.

• More specific than generic keywords.

• Can be extremely profitable.

Tips:

• Perform detailed keyword research to obtain long-tail keywords.

• Pick keywords that have high search volume.

• Use them across the website.

Use AdStage

This is a fantastic solution for creating and managing cross-network pay-per-click (PPC) marketing campaigns. You can use it for Facebook, Twitter, Google AdWords, Bing Ads, etc.

Features of AdStage:

• Conversion tracking

• Scheduled reports

• Custom reports

• Performance dashboards

• Multiple ad formats as well as campaign scheduling.

Use the above mentioned tools and techniques and get better ROI.