Smart Marketing Automation Software Solutions

In today’s highly competitive world, it is difficult for businesses to:

  • Generate leads

  • Attract customers

However, with the help of productive marketing automation software solutions, it can be achieved.

According to a study

  • 79% of marketers in different industries use some kind of software to help them manage their businesses.

  • Each year companies lose an estimated $41 billion due to their poor customer service.

  • Companies who use marketing automation convert 53% more leads.

Here are a few marketing automation software solutions:


This is a powerful cloud-based marketing platform for both B2B and B2C. It is designed to automate marketing and engage customers.


  • Email marketing

  • Personalised marketing content

  • Search engine marketing tools and analytics


  • Helps in lead generation, leads nurturing & scoring, and multi-channel marketing.

  • Automates complete marketing


HubSpot is a famous marketing platform that includes a vast array of features. It is helpful in conducting, tracking and measuring online marketing activities, such as:

  • Blogging

  • Email marketing

  • Social media marketing.

You can use it to create landing pages as well as calls-to-action. It also enables you to update your website’s content and optimise it.

Features of HubSpot

  • Social media management and lead management

  • Creates landing pages and marketing automation

  • Provides real-time data

  • Email campaign management

  • Marketing Channel Analytics


Act-On is a powerful marketing automation platform. It helps to acquire and retain customers. With the help of Act-On, marketers can deliver more personalised customer experiences.

Features of Act-On

  • Email marketing

  • Keyword analysis

  • Website visitor tracking

  • SEO audit tool

  • Social media tools

  • Lead management

  • AdWords tracking


Infusionsoft’s CRM is highly efficient and improves the productiveness of the sales teams. It eliminates redundant sales activities and provides robust marketing and e-commerce tools. In fact, it has been designed to streamline work flow and save time.

Features of Infusionsoft

  • Marketing Automation

  • E-Commerce

  • Built-in metadata and keyword fields

  • Drag and drop to craft and publish landing pages

  • Social Sharing

  • Easy Publishing

  • Email marketing

Salesforce Pardot

This is great B2B marketing automation software, which helps to generate leads, pipeline, and empower sales. Use it to maximise your ROI.

Features of Pardot

  • Lead Nurturing

  • Real-time sales alerts

  • Email Marketing tools and advanced reporting

  • Landing Pages and Forms

  • Lead Management

  • Prospect tracking & analytics


  • For the best results, consider using a comprehensive software solution.

  • Try many software solutions, before finalizing one.

In addition to finding the right automation software for your business, you also need to learn how to use them to harness the real opportunity. So, use the above mentioned marketing automation software solutions to empower your business.