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Smart Tactics to Promote a Blog

Whether you are a seasoned blogger or a content marketer, you will need new techniques to improve the overall visibility of your blog or content. Today, there are many proven tools and techniques to promote a blog.

Here are a few blog promotion techniques:

Email marketing

Email marketing is one of the most effective ways to reach the widely distributed audiences. In fact, it helps people to convey their messages in an interactive manner.


  • Create your email list.

  • Research the best time to send an email.

  • Send emails regularly whenever you write a new post.

  • Send email newsletters.

  • Conduct A/B test.

  • Automate your email marketing for better results.

  • Include links to your blog.

  • Try to post your blog link in your email signature.

Aggregate sites

You might have heard about aggregate sites before. These sites are helpful in sharing content with the community. In fact, it is one of the best ways to stay connected with users and promote your blog as well.


  • Use BizSugar, Boxnutt, Hacker News, Triberr,, Growth Hackers, etc.

  • Join forums and discussion boards.

  • Provide answers of people.

Social bookmarking

According to Wikipedia, social bookmarking is a centralized online service, which allows users to add, annotate, edit, and share bookmarks of web documents.


  • Use AllTop, StumbleUpon, Digg, etc.

  • Join the network of blog editors, content marketers, and entrepreneurs.

  • Share your blog writing ideas and tips.

Social media

Use social media to improve overall visibility. All you need to do is to use certain social media channels including, Facebook, Twitter, LinkedIn, Google+, Pinterest, Tumblr, Instagram, etc.


  • Share your content according to the audiences.

  • Include your blog’s link in your social media profiles.

  • Use popular hashtags to improve your reach.

  • Use Facebook, Twitter analytics to measure effectiveness.

  • Try ads to promote your blog posts

  • Publish your blog posts at the best times to amplify your reach.

  • Try to make new contacts and share your stuff regularly.

Make your blog appealing

People share blogs that are visually appealing and impressive.


  • Never use generic images.

  • Use authentic graphics.

  • Add facts and figures.

Optimise your blog post

It is essential to optimise your blog post. Read and implement Google’s guidelines to improve the blog’s ranking and traffic.


  • Write clean headings and subheadings.

  • Write short paragraphs.

  • Focus on grammar, spelling, and punctuation.

  • Proofread your content before publishing it.

  • Write specific content and provide comprehensive information.

So, use the above mentioned tactics to promote your blog.