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Social Media Marketing Tips to Improve ROI

Social media marketing is one of the most creative ways to improve ROI. However, it is quite difficult to devise effective strategies.


  • 48 % of the businesses lack a robust social media marketing strategy.

  • Over 42% of the customers expect to receive a reply from a brand on a social network in less than 60 minutes.

  • More than 52% of the social media marketers find it difficult to measure ROI.

Here are a few social media marketing tips that you need to consider:

Use Snapchat Stories and GeoFilters

Nobody can deny the fact that Snapchat is one of the fastest growing platforms. By creating creative and innovative Snap stories and personalised geofilters, you can easily gain attention.

  • Snap Stories allow you to show videos and photos.

  • Geofilters allow users to add their brand’s logo to their snap photos. You can create geofilters for your business or any event.


Facebook is one of the best ways to connect with your audiences. However, you can use it in a more focused manner with the help of its Life Events feature.

This feature is quite helpful if you want to target people based on interests, estimated income, relationship status, etc. (For more details, browse –

Use Custom Hashtags

The main use of hashtags is to help people to find content based on specific categories. Custom hashtags are a great way to attract people and encourage them to share your content. You can use the same hashtag across multiple social media platforms.

Research trending topic

Before writing any sort of content, it is wise to research and plan your content. It will help you to understand what users want. You can use various research tools such as Google Trends (, Twitter, etc.


Never underestimate the power of analytics. It has the ability to make or break your business. All you need to do is to keep an eye on your traffic sources. This will also help you to change your social media marketing strategies.


If you use LinkedIn, you should also use LinkedIn Publisher. It allows you to monitor people who engage with your content. In fact, it is an effective way to establish professional relationships with people.

Live Video Broadcasting

Live videos are gaining an edge across various social media platforms, including Facebook, Twitter, etc. Live videos help you to reach your targeted consumers in an effortless manner. According to a survey, companies that use Live video broadcasting are more successful.


Want to improve your brand’s image? Use the concept of storytelling. It is by far the best way to engage customers and promote your products and services.

So, use the above given social media marketing tips according to your business objectives.