Top Online Marketing Techniques for Business Owners

Beating your competitors in online ecosystem is quite difficult. That is why, it is important to formulate the right strategy. According to a study, in 2016, 53% of global internet users made online purchases and the number will exponentially grow in 2017. Hence, as a business owner, you should focus on every aspect of online marketing to achieve your goals.

Here are a few online marketing techniques:

 

Use Reddit

According to Wikipedia, it is an American social news aggregation, web content rating, and discussion website. Reddit’s registered community members can submit content such as text posts or direct links. So, use Reddit to discuss as well as curate the best content on the web.

Tips:

  • Create a professional profile.

  • Submit infographics on Reddit.

  • Share photos, videos and experiences.

  • Create a network.

  • Post high-quality content and comments.

  • Include Reddit in your marketing strategy.

Use StumbleUpon (a powerful social media network)

It is the best way to explore new and interesting web pages, photos and videos across the web. You must use it to generate quality traffic to your website.

Tips:

  • Use StumbleUpon badge.

  • Share Content with Su.pr (URL shortening system).

  • Use StumbleUpon’s toolbar.

  • Build a network and share content.

  • Select topics to share.

  • Upload a profile photo.

  • Use StumbleUpon’s paid discovery.

  • Choose a plan according to your business objectives.

 

 Use YouTube

If you are an online marketer, you must use it to see better results. All you need to do is to understand the concept of video marketing. (According to a report, 78% of people watch videos online every week and 55% watch videos online every day.)

Tips:

  • Use high quality video creation platforms.

  • Educate and inform your audiences.

  • Follow trends, tips and guidelines for video marketing.

  • Share your videos on the best video-sharing website.

  • Understand the best practices for marketing through YouTube.

 Use Google My Business

According to Google, Google My Business is a free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

Tips:

  • Use it to manage how your business information appears across Google.

  • Provide complete business information like your hours, website, and street address.

  • Add appealing photos.

  • Choose the most accurate category for your business.

  • Regularly read and respond to reviews.

  • Verify your business locations.

  • Maintain and update your My Business account for better results.

  • Analyse and measure impressions, clicks and subscribers.

So, use these reliable  online marketing techniques to dominate your niche.