Use Instagram to Promote Your Business

Instagram is a powerful mobile, desktop and internet-based photo-sharing application that allows users to share pictures as well as videos. They can add hashtags to their posts to extend their reach. Instagram has its own benefits and it has something for everyone.

Interesting facts about Instagram:

  • Instagram users are divided equally with 50% iPhone owners and 50% Android owners.

  • Throwback Thursday is a widely used trend on Instagram where users post pictures from the past with the hashtag #TBT.

  • Initially a purely photo-sharing service, Instagram incorporated video sharing in June 2013.

  • Instagram has more than 600 million monthly active users.

  • Instagram users generate 3.5 billion likes per day.

Here are a few tactics to promote your business on Instagram:

Be active

Whether you are on Instagram or any other social media channel, the thumb rule remains, be active and involved in every activity or event.


  • Follow other people and brands.

  • Publish interesting content.

  • Encourage users’ engagement.

  • Try to create a dense network of relationships.

  • Initiate discussion, post creative images and promote events.

Promote branded theme

If you want to make your brand effective, stick to one branded theme only. It will help users to recognise and follow your brand.


  • Use logos wherever possible.

  • Specific themes can make your work smarter, faster and better.

  • Use same colour themes throughout the social media channels.

Incorporate buzzing topics in your posts

To gain immediate attention of users, incorporate buzzing/trending topics in your posts.


  • Identify new trends.

  • Keep an eye on the trending topics/news and discussions on social media.

Use a Hashtag Contest

Instagram Hashtag contests are one of the easiest ways to attract new followers.


  • Provide incentives.

  • Use a third-party contest builder for better results.

  • Encourage friends/fans/followers to vote.

  • Publish clear instructions.

  • Announce prizes in advance.

Create high quality video

High-quality videos help to reflect professionalism and impress community. So, use advanced video creation tools to create video.


  • Short videos drive more engagement.

  • Ask for feedbacks and comments.

  • Create a meaningful story line.

Specific Hashtags

One of the major mistakes that marketers make is that they never promote brand or website specific hashtags. Hence, use brand or website specific hashtags.


  • Identify brand or website specific hashtags.

  • Use location-based hashtags.

  • Study your competitors and understand their hashtags usage strategy.

Quality images

If you are promoting products or services, use high-quality images.


  • Share Behind-the-Scene images.

  • Share images that exhibit the culture of your company.

  • Use quotes.

  • Embody and project the right image of your business.

  • Promote images according to your target market.

Include Call-to-actions

For better yields, use call-to-actions; in fact, you should include it in your social media marketing strategy.


  • Add specific call-to-action as well as link within your business profile/bio section.

  • Provide links of your product pages.

So, use the above mentioned tips to promote your business, create a significant impact as well as encourage audience’s involvement.