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Useful Tools For Social Media Analytics

If you want to track your social media audiences, improve current social media marketing efforts for attracting users, use free social media analytics tools.

These tools are ideal for:

  • tracking social media performance,

  • monitoring competitors,

  • discovering trending topics, and

  • providing helpful suggestions.

Here is a list of useful tools for social media analytics:

Pinterest Analytics

Use Pinterest’s analytics to know how your social media marketing is performing. You can study and monitor data by impressions, repins, clicks, all-time stats, and much more. In fact, use it at regular intervals to analyse statistics about follow, connect, and engage.

Facebook Insights

If you want to get the most out of Facebook, use its insights, which provides comprehensive information about your Facebook page’s overall performance, such as:

  • Demographic data of your audiences

  • People’s behaviour and responses

Twitter Analytics

It has been designed to provide detailed statistics on your Twitter activity. It helps to improve your social marketing and content marketing strategy. Use it to monitor:

  • Impressions

  • Visits

  • Mentions

  • Followers

  • Retweets, follows, and replies.

Instagram Insights

If you are using Instagram, it is very important to understand which type of content and topics you should choose to share. Instagram Insights help you to know the trend as well as the exact information. Use it to know whether you are going in the right direction or not.

Google+ Insights

You must be aware of the fact that business page insights are divided into 3 sections:

  • Visibility

  • Posts

  • Audiences

Use Google+ Insights to see the total number of views and actions of users.


Hootsuite provides you with a clear view of your key Facebook and Twitter activity.

It provides real-time report so that you can measure the performance of your social media profiles. Also use it to track response to posts.

Social Mention

Social Mention is a great analysis platform that allows you to track and measure what people are saying about any topic in real-time. It also monitors more than 100 social media properties, including Twitter, Facebook, YouTube, Digg, etc.


Audiense is yet another powerful social media intelligence platform that allows you to view consumer insights and engagement rate. It helps you to understand your Twitter followers, explore followers’ interests, geographic location, languages, etc.


This tool helps you to analyse and measure the effectiveness of your Facebook pages. This tool provides detailed performance results and analysis, and helps you to improve your page performance.

Marrying digital and marketing analytics with consumer research from surveys gives marketers deeper insights and opens up the number of hypotheses a company can test.” —Suzanne Mumford, Head of Marketing, Google Analytics 360 Suite

So, use these social media analytics tools to grow your brand value and growth prospects.